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It’s Only Common Sense: Dear Santa, Here’s My Sales Wish List

12/23/2024 | Dan Beaulieu -- Column: It's Only Common Sense
Christmas is coming, and every salesperson knows it’s not just time for eggnog and office parties, it’s the perfect time to ask Santa for a little extra something to boost their success in the coming year. Who better to help you hit your sales quota than the guy who delivers millions of packages overnight without missing a single chimney? Santa knows logistics, customer satisfaction, and how to work a tight deadline. So, what should a good salesperson ask of Santa for Christmas? Let’s look at the ultimate sales wish list with a little humor sprinkled in. 

Working on a Personal Level at Stellar Technical Products

12/11/2024 | Nolan Johnson, SMT007 Magazine
Making the world a better place isn’t just a snappy slogan to put on their marketing collateral for Southern California-based distributor Stellar Technical Products. CEO Mike Min is looking for partners that want to optimize their bottom line, increase their resilience, and create a more sustainable planet. It’s the mission statement for the company, and Mike is working diligently to take that message forward. In this interview he shares the qualities that make Stellar Technical unique.

The Power of Consistency: Showing Up Every Day is Half the Battle

12/09/2024 | Dan Beaulieu -- Column: It's Only Common Sense
Woody Allen said it best: The better part of being successful is just showing up. That’s how the tortoise beats the hare. Consistency is the secret sauce that sets successful companies apart. Don’t just occasionally make a big splash; show up day in and day out, and put in the work. It might not sound glamorous, but consistency is the real game-changer.

Understanding Depreciation for Electronic Manufacturers

12/04/2024 | Doug Palladino, ASC Sunstone Circuits
As a PCB design engineer, your focus is on creating innovative, cost-effective designs. However, the financial aspects behind your designs—such as depreciation—play a significant role in the overall business. While depreciation may sound like "accounting speak," understanding it can help you make better decisions for your projects, especially when dealing with equipment, machinery, or even intangible assets like software licenses.

Flex PCB Design Best Practices with Dave Lackey

12/04/2024 | Brittany Martin, I-Connect007
David Lackey, a flex circuit expert at American Standard Circuits, speaks about the advantages and challenges of designing with flexible and rigid-flex PCBs. He also discusses how consulting before the design phase can save time and costs by avoiding manufacturing issues and highlights the reliability and packaging benefits of flex technology, especially for compact designs in sectors like aerospace.
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