The Big Picture: Not One, But Three Grey Rhinos
It’s Only Common Sense: Make Your ‘Account’ the Whole Organization
Dan’s Biz Bookshelf: ‘Building a Story Brand 2.0’
Research and Markets has announced the addition of the "Advanced Driver Assistance System Market Forecasts" report to their offering.
The market for advanced driver assistance systems (ADAS) is on the verge of a tipping point.
Driven largely by a quest for improved safety, either via government mandates or a desire to receive top-tier crashworthiness ratings, automakers are rapidly incorporating new technologies and systems that are designed to help drivers avoid accidents by improving their situational awareness, improving reaction times, or enhancing the vehicle's response to adverse conditions.
Advances in a number of fields, including camera and imaging technology, high-power, low energy consumption processing, advanced neural networks and data processing, and others, have shifted the focal point of technology innovation from the computer in the 1990s, to the mobile handset in the 2000s, and in the current decade, to the automobile. While fully connected and autonomous vehicles are likely a decade away from hitting the roads en masse, the stepping-stone technologies that will be refined and improved upon for the driverless cars of the future are rapidly being integrated into the vehicles of today.
This report forecasts that ADAS component shipments will increase at a healthy pace over the next decade, rising from 218.1 million units shipped in 2016 to 1.2 billion units by 2025. By that time, the ADAS component market will reach $89.3 billion in annual revenue.
