Global Commercial Vehicle Market Expected to Grow Slightly Through 2018
September 25, 2018 | IHS MarkitEstimated reading time: 4 minutes
The global market for new commercial vehicles has shaken off its first-quarter weakness and is now expected to rebound to a new unit-sales peak by the end of the year, according to the latest forecast for medium and heavy commercial vehicles from business information provider IHS Markit. The forecast covers worldwide sales and registrations of trucks over six tons gross vehicle weight, roughly equivalent to U.S. Classes 4-8 combined.
This year, worldwide truck demand is on track to approach 3.2 million new vehicles sold, up a projected 1.6% from 2017's record-setting 3.1 million units. Most major markets are supporting the upswing, including India (projected up 18% from the prior year) and Eastern Europe (up 16%). Headwinds, meanwhile, are coming largely from China, the world's largest truck market, albeit somewhat less than before.
While sales into China's enormous for-hire general-freight market continue to drift down, the new 2018 forecast from IHS Markit is increased above earlier expectations due to ongoing strength in China's vocational markets. Sales into the construction and refuse industries, for example, are each up well over 50% through July, lifted by infrastructure investment as well as recently announced regional clean air plans, entailing truck-fleet renewal. As a result, this year's expected decline in China's new-truck demand is now projected at less than 10% from 2017.
China's 40% share of global truck sales means what goes for China has a strong influence on world demand. As Chinese truck sales are projected to decline further in 2019, global conditions in 2019 are projected to differ from this year's in two respects, for a net decline globally of about 7% expected in 2019, according to IHS Markit forecasts. First, this year's market supports in China are expected to have run their course. Second, new truck demand in Western and Central Europe is anticipated to start to slip, after peaking this year.
North America stands out in the latest forecasts as a solid growth market in both years, with an expected plus of 11% in Class 4-8 registrations volume this year and a further increase of 9% in 2019. This smoothness is partly the result of strong truck demand fundamentals, on the one hand, and of reported truck production capacity constraints on the other, which are preventing some new orders for Class 8 trucks from being delivered yet this year.
"Whatever doesn't get built this year is going to roll off the line and turn up in next year's registrations, making it unlikely we will see a sharp downturn in North America before 2020," explains Antti Lindstrom, a build-side analyst for IHS Markit.
New Registrations for Commercial Vehicles Continue to Rise
New registrations for Class 4-8 commercial vehicles in the U.S. continue to grow over 2017 volumes, with growth through June exceeding 12% over the same time period in 2017. Sizeable growth of 19% in new vehicle registrations for Class 8 trucks is attributed to the increased demand for larger commercial vehicles, a reflection of tight trucking capacity and robust economic growth, as well as full ELD rule implementation.
Large fleet (500+ unit) registration volumes represent 45% of the total new registrations for Class 8 units. Mid-year growth of 24% within this segment to more than 55,000 total units registered continue to drive market demand.
From a regional perspective, the central and northeast regions continue steady growth over prior year by an increase of 14% in each region - collectively, 20,000 units.
In the smaller vehicle segment, GVW 1-3 maintains strong momentum with continued growth expected in the pickup truck and van segments. New registrations within GVW 1-3 increased by 340,000 units in the first half of 2018, for a year-over-year increase of 6%.
“Last mile delivery vehicle volume will continue to expand creating traffic congestion challenges on city infrastructure. Alternative traffic patterns and advancements in logistic channels will require innovative and immediate remediation to offset the increase of additional vehicles on our city roads,” said Dawn Brusseau, associate director, commercial vehicle solutions for IHS Markit.
Going Green Means More Green
“Increases in diesel and gas prices are encouraging greater acceptance of alternatively fueled vehicles,” Brusseau said. “This fuel cost pressure, together with the global demand for fuel efficient commercial vehicles, is highlighting a trend that operating greener vehicles has become a requirement to maintain a profitable advantage within the commercial market.”
Commercial vehicle purchasers continue to focus on diesel and gasoline as the two primary sources, as popularity of electric vehicles continues to grow. New registrations for January to June 2018 class 4-8 commercial diesel vehicles increased by 14.9% year-over-year, while gasoline-powered vehicles declined by 0.4%. Alternative powered vehicles averaged 29% growth year-over-year.
About IHS Markit
IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 business and government customers, including 80% of the Fortune Global 500 and the world’s leading financial institutions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.
COVID, Tough Sales, and What Made Me a Better Salesperson
08/12/2025 | Daniel Beauvois, The Component StoreBefore 2020, we approached sales differently. A persistent, gritty salesperson could approach businesses daily without an appointment. They would often be turned away, but sometimes, they would be given a shot. Then, in March 2020, the COVID-19 pandemic became official, and things started to shut down. When we finally came back, everything had changed, creating an impenetrable barrier for outside salespeople.
Indium Corporation Promotes Two Leaders in EMEA (Europe, Middle East, and Africa) Markets
08/05/2025 | Indium CorporationWith its commitment to innovation and growth through employee development, Indium Corporation today announced the promotions of Andy Seager to Associate Director, Continental Sales (EMEA), and Karthik Vijay to Senior Technical Manager (EMEA). These advancements reflect their contributions to the company’s continued innovative efforts with customers across Europe, the Middle East, and Africa (EMEA).