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Globally, the existing economic environment is stable for the FMCG industry, according to 39% of respondents. Meanwhile, 37% felt that current economic conditions were favorable for the FMCG industry.
Fast-changing lifestyles among middle-class consumers and their tendency to buy quality products is another positive contributing factor, as are increasing overall per capita household spending, the implementation of digitalization techniques along the procurement and distribution cycle, and growing e-commerce prominence.
Furthermore, 51% of respondents expect a positive change in consumer confidence over the next 12 months (February 2019-February 2020). Globally, surveyed executives anticipate a 3.8% rise in the price of raw materials. Regulatory concern and increasing tax burdens are viewed as the most pressing worries for FMCG companies over the next 12 months.
