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Advanced Electronics Packaging Digest

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Suggested Items

Omega EMS Going Where the Growth Is

05/19/2026 | Nolan Johnson, SMT007 Magazine
When you start with a well-proven management team and a chance to start from scratch, it doesn’t take long to get well established. Omega EMS CEO Chris Alessio discusses the company's rapid 10-year growth from startup to an international electronics manufacturing organization. We find out what makes things click so well.

Elementary, Mr. Watson: The Design Matrix—Revealing the Hidden Truths of Reality

05/12/2026 | John Watson -- Column: Elementary, Mr. Watson
“It seems you've been living two lives.” In one life, you're the respectable and responsible PCB design professional who follows the rules, works, pays taxes, meets deadlines, runs the checks, and even helps the landlady take out her garbage. In the other life, you’re the PCB designer who senses that something is wrong, searches for the deeper meaning behind their work, and can no longer fully accept the design world exactly as it has been presented. Welcome to the Design Matrix.

It’s Only Common Sense: Complexity Is the Enemy of Profit

05/11/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Complexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.

Designing Without a Rulebook: When Engineering Becomes Innovation

05/05/2026 | Stephen V. Chavez, Siemens EDA
What if the very rules that made you successful as a PCB designer are the ones now holding you back? This reminds me of walking the floor and attending sessions at both PCB West 2025 and APEX EXPO 2026, where one common theme stood out: More designs with traditional PCB “best practices” simply don’t apply. It’s not because they’re wrong, but because the problems we’re solving have fundamentally changed. In some cases, those best practices can actually limit performance. This is where PCB design moves beyond optimization and into something far more challenging: designing without a rulebook.

ASC’s John Johnson Bullish on the U.S. and High-tech PCBs

04/28/2026 | Marcy LaRont, I-Connect007
It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.
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