Samsung and MSC Cruises Win Top Prize For Industry-leading Indoor LED Project
December 9, 2019 | Samsung Electronics Co., Ltd.Estimated reading time: 1 minute

Samsung Electronics and MSC Cruises were awarded for Best Overall Customer Experience from Daily DOOH, a leading industry publication, in recognition of their outstanding innovation in digital signage.
Samsung provided interactive touchscreens, digital signage and over 2,400 in-cabin TVs throughout MSC Grandiosa, the latest and largest flagship of MSC Cruises, as part of its longstanding partnership with the company. MSC Cruises had launched the MSC for Me digital ecosystem in 2017 to bring the latest connected cruise experience to its guests.
The project’s crowning achievement is located at the ship’s indoor promenade, the central social hub of the ship, where the custom 93-meter Samsung curved LED IF040H-D display is installed on the ceiling. The display has been dynamically designed to create an awe-inspiring atmosphere at all times, and it showcases mesmerizing visual performances three times a day.
“The longest LED sky at sea is one of the unique features of our Meraviglia generation ships, including MSC Grandiosa, topping the Mediterranean promenade and creating a one of a kind experience for our guests,” said Luca Pronzati, Chief Business Innovation Officer at MSC Cruises. “We worked together with Samsung to create this core element of the multi-use space, using state-of-the-art technology. This helps to create different ambiances and atmospheres throughout the day and night, while also playing a key role in the ship’s entertainment schedule with its range of mesmerizing shows.”
“Samsung technology is an integral part of giving passengers a completely unique and memorable experience on board many of MSC Cruises’ ships,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “From the moment they board and throughout their trip, the passengers will be viewing and interacting with Samsung displays that feature superior picture quality and intuitive usability.”
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Start Campus, Nscale Drive Europe’s First NVIDIA Blackwell Ultra AI Deployment
10/15/2025 | BUSINESS WIREStart Campus, in partnership with Nscale, announces one of the European Union’s first deployments of NVIDIA GB300 NVL72 platform at its SIN01 data centre in Sines, Portugal.
SAMI Advanced Electronics Company Launches “Remal” Computer Manufacturing Project in Partnership with HP and Foxconn
10/15/2025 | SAMI-AECSAMI Advanced Electronics Company (SAMI-AEC), a wholly owned subsidiary of Saudi Arabian Military Industries (SAMI), proudly announced the launch of the “Remal” project for computer manufacturing, in strategic partnership with HP and Foxconn.
Western Digital Opens Expanded System Integration Test Lab to Accelerate Innovation in the AI and Cloud Era
10/14/2025 | BUSINESS WIREWestern Digital, the backbone of the AI-driven data economy, announced the opening of its expanded System Integration and Test (SIT) Lab, a state-of-the-art 25,600 square foot facility designed to accelerate customer success and unlock faster time to value.
Keysight Enables 6G Digital Twin Research at the University of Texas at Austin
10/13/2025 | Keysight Technologies, Inc.Keysight Technologies, Inc., announced that 6G@UT at the University of Texas at Austin (UT Austin) has selected Keysight’s 6G solutions to advance research in digital twins for wireless and autonomous systems.
Trio Wins Nobel Prize for Groundbreaking Quantum Physics Experiments
10/08/2025 | I-Connect007 Editorial TeamU.S.-based scientists John Clarke, Michel Devoret, and John Martinis have won the 2025 Nobel Prize in Physics for “experiments that revealed quantum physics in action.” Reuters reported. Their work laid the foundation for the next generation of digital technologies, the Royal Swedish Academy of Sciences announced on Oct. 7.