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The Marketing Minute: Marketing With Layers
SHIFT RED Next Gen Drone System Creates New Style in U.S Marketplace
January 22, 2020 | ACN NewswireEstimated reading time: 1 minute
TIE (this is engineering, Inc.), a global leader in UAV and Robotics technologies and products, is pleased to announce that the world's most intuitive drone and control system has made its global debut in the U.S marketplace.
SHIFT RED is the world's only drone which can be handled with one thumb and allows people to enjoy droning anywhere thanks to a new concept, 'the perfect small', and light weight in comparison to other drone products.
Held to light at CES 2019 and IFA 2019, the industry foresees SHIFT RED pioneering a new era and a new standard for UAV beyond conventional style and technology, with drones too heavy and difficult for general users, an outdated way to fly, and restriction of places.
Based on TIE's unique patented 'near-field micro sensing' technology, SHIFT RED has been described as a perfect small drone for the global market, such that users can control the drone by simply wearing a ring around and moving the thumb. SHIFT moves exactly with the thumb's movement in an intuitive way.
SHIFT RED is also smart with action video shooting. Its tracking technology is more than just about following. It recognizes and expresses your dynamic movements in a smarter way and provides optimum output. And Its gimbal assures shake-free shooting every time.
Users can have unprecedented experience with its easy-to-use features and high performance. SHIFT RED's photo video manager supports various features like seamless transmission of video and photo data to mobile devices, and clear and stable real time streaming.
David Kim, Head of Marketing for TIE's Global Business, said "As confirmed through feedback at world industrial exhibitions, our one-handed control technology and innovative new features for a daily life concept will lead to a whole new world in UAV.
"Our concepts can also be applied to areas including commercial and military. That is, our products and technologies will enable anyone to benefit through commercial services, and personal enjoyment in their daily life."
About TIE
'this is engineering, Inc.' (TIE) is a robotics company with the motto "ENGINEERING X DESIGN." To show people a new world in the most appropriate way, engineers from different fields joined together and established TIE. We are working on various engineering projects, including UAV products, robotics and IoT products; and pursuing a hardware-based business that creates new values. Visit us, thisiseng.com.
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