Sondrel Opens U.S. Operations, Recruits Globally
May 28, 2020 | SondrelEstimated reading time: 1 minute

Sondrel has announced that it has opened operations in Silicon Valley to support its growing number of customers who are located there. It is also actively recruiting to expand its presence there and in its other offices around the world.
“You can’t beat face-to-face sales and support for building a rapport with customers,” said Graham Curren, Sondrel’s CEO and Founder “Having staff in the Valley to meet customers and help them in the same time zone is a key part of our growth strategy. The first two members of our US team are highly experienced with a great network of contacts to build our US business and support customers.”
Hilary Rico, Sondrel’s Global Operations Director, explained, “Recruiting these two new hires this year proved a challenge with all the lockdown issues. We have become very adept at conducting job interviews over video conferencing now which will be very useful as we are actively recruiting for staff across all our offices around the world.”
Dave Krishna is the VP of Sales and Marketing, North America and joins Sondrel from eSilicon. He has had senior Sales and Marketing roles for a variety of electronics companies in the San Jose area such as Innovative Micro Technology, Open-Silicon, LSI and AMD. He said, “Companies here may already be aware of Sondrel’s expertise in big complex chip design but our recent addition of being able to take designs all the way through to finished, tested silicon will be new to them. A single point of contact to take concept to chips will be a very attractive proposition for Valley companies whose expertise lies in ultra-creative new technologies not in the nitty gritty of layout and wafer production.”
Alan Porter joins Sondrel as Head of Solution Architecture, North America. His previous experience includes senior Design Engineering, Consulting and Business Development roles for Apple, Cadence, Synopsis, and Mentor Graphics. He added, “The Valley is the heart of US electronic innovation. Now Sondrel is right in the centre of this – supporting, designing and making the chips for companies that turn their innovations into real products.”
Details of Sondrel’s current vacancies can be found at https://www.sondrel.com/careers/vacancies
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
Technica Demo Days Event Proves to Be Beneficial to Customers
08/18/2025 | Technica USATechnica USA’s Demo Days Event, took place August 13–14 at the company’s Demo Center in San Jose, California. The event featured live demonstrations and presentations from key supply partners ESSEMTEC, INOVAXE, and PARMI showcasing the latest innovations in SMT manufacturing and automation technology.
Insulectro and Electroninks Sign North American Distribution Agreement
08/12/2025 | InsulectroElectroninks, a leader in metal organic decomposition (MOD) inks for additive manufacturing and advanced semiconductor packaging, today announced a strategic collaboration and distribution partnership with Insulectro, a premier distributor of materials used in printed electronics and advanced interconnect manufacturing.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
Automated Production Equipment and Manncorp Announce Strategic Partnership to Expand SMT Solutions for U.S. Electronics Manufacturers
08/06/2025 | Automated Production EquipmentAutomated Production Equipment (APE), a trusted supplier of high-performance soldering and rework systems, proudly announces a strategic partnership with Manncorp, a leading provider of Surface Mount Technology (SMT) production equipment. This collaboration brings together two industry leaders to deliver expanded, end-to-end SMT solutions to electronics manufacturers across North America.