Velodyne Lidar Powering Intelligent Traffic Management in Nevada
August 12, 2020 | Business WireEstimated reading time: 2 minutes
Velodyne Lidar, Inc. announced a partnership with University of Nevada, Reno to advance research in transportation infrastructure. The university’s Nevada Center for Applied Research purchased and, in conjunction with the Nevada DOT and Nevada Governor’s Office of Economic Development, is using Velodyne’s lidar sensors in its Intelligent Mobility initiative to collect data aimed at making transportation more efficient, sustainable and safe.
The program has integrated Velodyne Ultra Puck lidar sensors with traffic signals to detect, count and track pedestrians, cyclists and traffic to help improve traffic analytics, congestion management and pedestrian safety. These lidar sensors have been placed at crossing signs and intersections in the city of Reno, Nevada, and because lidar used today does not allow for facial recognition, these smart city applications can preserve trust and anonymity among the public.
“Lidar-enhanced” roads can also communicate data to connected vehicles to support eco-drive and collision avoidance applications. To address roadway congestion monitoring, university researchers have developed speed measurement, and delay and queue length measurements using lidar data.
The program also has an electric bus operated by the Regional Transportation Commission of Washoe County. The bus is equipped with an Ultra Puck and other sensors to collect data to assess mass-transit routes and feasibility of mass-transit automation in city segments with a connected infrastructure.
“Velodyne’s lidar sensors have been instrumental in our transportation research, providing the accurate, reliable 3D data we need in our Intelligent Mobility program,” said Carlos Cardillo, Director, Nevada Center for Applied Research. “Velodyne sensors are helping us address the challenge of improving mobility and safety in transportation, and contribute to advancing smart cities.”
“The Nevada Center for Applied Research is charting a path to create the smart cities of the future by enabling multimodal communication between infrastructure, vehicles and people,” said Jon Barad, Vice President of Business Development, Velodyne Lidar. “Their multidisciplinary research team is using Velodyne’s lidar sensors in innovative ways to collect and analyze data needed to improve efficiency and safety.”
The Velodyne Ultra Puck provides a full 360-degree environmental view to deliver accurate real-time 3D data. It is a small, compact lidar sensor that delivers 200 meters range. The sensor’s reliability and power efficiency make it an ideal solution for smart city applications such as pedestrian safety, vehicle traffic and parking space management, and more. The Ultra Puck does not identify individuals’ facial characteristics, addressing a growing concern for civic applications.
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Procense Raises $1.5M in Seed Funding to Accelerate AI-Powered Manufacturing
09/11/2025 | BUSINESS WIREProcense, a San Francisco-based industrial automation startup developing cutting-edge AI and remote sensing technologies for process manufacturers has raised $1.5 million in a seed funding round led by Kevin Mahaffey, Business Insider’s #1 seed investor of 2025 and HighSage Ventures, a Boston-based family office that primarily invests in public and private companies in the global software, internet, consumer, and financial technology sectors.
Zuken Announces E3.series 2026 Release for Accelerated Electrical Design and Enhanced Engineering Productivity
09/10/2025 | ZukenZuken reveals details of the upcoming 2026 release of E3.series, which will introduce powerful new features aimed at streamlining electrical and fluid design, enhancing multi-disciplinary collaboration, and boosting engineering productivity.
AI Infrastructure Boosts Global Semiconductor Revenue Growth to 17.6% in 2025
09/09/2025 | IDCAccording to the Worldwide Semiconduct o r Technology and Supply Chain Intelligence service from International Data Corporation (IDC), worldwide semiconductor revenue is expected to reach $800 billion in 2025, growing 17.6% year-over-year from $680 billion in 2024. This follows a strong rebound in 2024, when revenue grew by 22.4% year-over-year.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
09/05/2025 | Andy Shaughnessy, I-Connect007It’s almost fall here in Atlanta, and that means that the temperature is finally dropping. And it quit raining! It’s been raining since March, and I’m so over it, as the social influencers say. Last night we grilled out on the deck, and it wasn’t hot, and we didn’t get rained on. Life is good. It was a busy week in the industry. In this installment of my must-reads, we say goodbye to Walt Custer, the man who made PCB data points interesting for the rest of us.
Walt Custer: Making Data Interesting
09/03/2025 | Andy Shaughnessy, I-Connect007I just learned that IPC Hall of Famer Walt Custer has passed away at 81. I first met Walt about 20 years ago when I started covering the fabrication industry. Right away, he started telling me which companies to watch and which trends to follow. This was in the years following 9/11, and things were still pretty fluid.