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Gartner Forecasts Worldwide GenAI Spending to Reach $644 Billion in 2025

03/31/2025 | Gartner, Inc.
Worldwide generative AI (GenAI) spending is expected to total $644 billion in 2025, an increase of 76.4% from 2024, according to a forecast by Gartner, Inc.

TiVo OS Will Be Launching in the U.S. Market With Sharp

01/06/2025 | BUSINESS WIRE
TiVo, a wholly-owned subsidiary of entertainment technology company Xperi Inc., announced that it will be entering the U.S. television market with Sharp Home Electronics Company of America, marking a key milestone of the continued expansion of smart TVs Powered by TiVo™.

Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’

12/12/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Published in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.

U.S. Consumers Holding Onto their Mobile Devices Longer than Ever

08/21/2024 | BUSINESS WIRE
Assurant, Inc., a leading global business services company that supports, protects, and connects major consumer purchases, revealed that the average age of a mobile device turned in from trade-in or upgrade programs has reached an all-time high of 3.7 years, based on Assurant and industry data.

The Knowledge Base: The Evolution of Conscious Marketing

02/12/2024 | Mike Konrad -- Column: The Knowledge Base
Marketing is an evolving field, and the strategies that worked in the past may no longer be as effective in today's digital age. Traditional marketing, characterized by companies boasting about their products' greatness through technical specifications and braggadocious statements, is becoming increasingly obsolete. In contrast, conscious marketing focuses on providing solutions to problems by educating and connecting with the audience on a deeper level. Younger generations, in particular, have developed automatic filters in their minds that sift out marketing hype. This shift toward problem-solving and value creation is redefining the landscape of marketing.
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