-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueSupply Chain Strategies
A successful brand is built on strong customer relationships—anchored by a well-orchestrated supply chain at its core. This month, we look at how managing your supply chain directly influences customer perception.
What's Your Sweet Spot?
Are you in a niche that’s growing or shrinking? Is it time to reassess and refocus? We spotlight companies thriving by redefining or reinforcing their niche. What are their insights?
Moving Forward With Confidence
In this issue, we focus on sales and quoting, workforce training, new IPC leadership in the U.S. and Canada, the effects of tariffs, CFX standards, and much more—all designed to provide perspective as you move through the cloud bank of today's shifting economic market.
- Articles
- Columns
- Links
- Media kit
||| MENU - smt007 Magazine
LeddarTech, Seoul Robotics Deliver Robust Solid-State LiDAR-Based Perception Solutions
February 16, 2021 | Globe NewswireEstimated reading time: 2 minutes

LeddarTech®, an industry leader in environmental sensing solutions for autonomous vehicles and advanced driver assistance systems from Level 1 to Level 5, is proud to announce that Seoul Robotics, the leading 3D computer vision company using AI and machine learning to power the future of mobility, has joined the Leddar™ Ecosystem. The Leddar Ecosystem comprises leading technology companies that have partnered with LeddarTech through the contribution of their expertise in various technologies that enhance ADAS and AD solutions.
Seoul Robotics, headquartered in Seoul, South Korea, has demonstrated expertise in LiDAR perception technology utilizing its proprietary SENSR 3D software. This platform analyzes and processes LiDAR data with high accuracy, enabling more industries, including retail, logistics, and smart cities, to apply 3D insights. Seoul Robotics has garnered much attention in recent years, with the company earning the “No. 1 Tech Startup” spot for South Korea by DB-Stars in 2019.
LeddarTech and Seoul Robotics are collaborating to develop real-time advanced perception solutions to complement LeddarTech’s Leddar™ Pixell, designed for shuttles, robotaxis, ADVs, buses, and heavy commercial vehicles. The Leddar Pixell, a 3D flash solid-state 180-degree sensor, is considered the most robust LiDAR available. The product recently received the Outstanding & Innovative Product Award by the Shenzhen Automotive Electronics Industry Association and Best of Innovation Award Honoree recognition at CES 2020. The partnership of LeddarTech and Seoul Robotics harnesses the technical expertise of both to provide customers with an enhanced LiDAR-based solution that will increase performance and robustness while shortening time-to-market and reducing costs.
“Robust LiDAR sensors like the Leddar Pixell require the most advanced 3D perception software to process and interpret data in real time,” shared Mr. HanBin Lee, co-founder and CEO of Seoul Robotics. “Our industry-leading perception platform, SENSR, enables stronger understanding and interpretation of 3D data, better serving the market with highly detailed, LiDAR-based perception. Through our collaboration in the Leddar Ecosystem, we will provide object detection and classification, as well as speed measurement, direction, and location information without a need for map data, all while reducing cost and increasing efficiency.”
“By partnering with Seoul Robotics, a respected leader in 3D perception software for LiDAR sensors, LeddarTech and our customers benefit from Seoul Robotics’ advanced and innovative LiDAR-based perception technology,” said Charles Boulanger, CEO of LeddarTech. “The collaboration yields a solution to greatly ease and accelerate the integration of the Leddar Pixell in a wide range of applications in mobility and industrial markets,” concluded Mr. Boulanger.
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.
University Of Minnesota Team Claims Victory In Bright Manufacturing Challenge 2025 Round 1
08/19/2025 | EMACThe Electronics Manufacturing & Assembly Collaborative (EMAC) recently announced that Team "Rise and Grind Crew" from the University of Minnesota has emerged victorious in Round 1 of the Bright Manufacturing Challenge 2025.
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
American Made Advocacy: Where’s the Budget for a Modern Military Run on Microelectronics?
08/19/2025 | Shane Whiteside -- Column: American Made AdvocacyIn a world of peer threats and urgent transformation, having secure, trusted, and reliable microelectronics is non-negotiable. While largely hidden, microelectronics are the ubiquitous enablers of modern defense platforms. Nothing in the current American arsenal flies, floats, or fights without a technology stack that includes a semiconductor, an integrated circuit substrate, and a printed circuit board.
Meet with The Test Connection Inc. (TTCI) at SMTA Guadalajara 2025
08/18/2025 | The Test Connection Inc.The Test Connection Inc. (TTCI), a trusted provider of electronic test and manufacturing solutions for more than 45 years, is pleased to announce its participation at the upcoming SMTA Guadalajara Expo & Tech Forum, taking place September 17–18, 2025, at Expo Guadalajara, Salón Jalisco Hall D & E.