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What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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AT&S Appoints Peter Schneider as Chief Sales Officer at AT&S Effective 1 June 2021
March 19, 2021 | AT&SEstimated reading time: 2 minutes
After 40 years with AT&S AG, Heinz Moitzi will commence his well-deserved retirement as of 31 May 2021. “Mr. Moitzi has dedicated nearly his entire professional career to development, in particular to the technological positioning of AT&S AG. Over many years, he has played a central role in numerous functions to ensure that AT&S achieves a leading position in the world of technology,” says Hannes Androsch, Chairman of the AT&S Supervisory Board. “On behalf of the Supervisory Board and the shareholders, I would like to thank Heinz Moitzi for his outstanding contribution to the success story of AT&S and wish him continued good health”. “On behalf of all of our employees and the Management Board, I would like to sincerely thank Heinz Moitzi for his achievements, his long-standing commitment and his great efforts for the company,” adds AT&S CEO Andreas Gerstenmayer.
As of 1 June 2021, Peter Schneider will be filling the resulting vacancy on the four-member Management Board. Schneider has been Director Global Sales since September 2020 and is responsible for global market and customer matters. “As part of AT&S’s further growth strategy, the Supervisory Board and the Management Board have decided to allocate the global sales responsibilities to one dedicated Management Board position,” says Hannes Androsch. “Market presence and customer proximity are central elements for us in our company development.” “Given the continuously increasing demands in this area, I am pleased that with Peter Schneider we will have additional resources and expertise on the Management Board to meet these requirements,” says Andreas Gerstenmayer.
“AT&S has established itself as a global technology leader for printed circuit boards and substrates over the past years, and we will successfully use this strength in the market,” Schneider says. Peter Schneider completed his degree in Technical Chemistry at the Vienna University of Technology and has a doctorate in Industrial Management Economics. Before joining AT&S, he worked for companies such as Wacker-Chemie and Mayr-Melnhof Karton. He possesses extensive international experiencea as a result of his work, which often included having global responsibility for several production sites and sales teams, and has successfully set up, restructured and reorganised various businesses.
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Brent Fischthal - Koh YoungSuggested Items
The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
05/13/2026 | Brittany Martin -- Column: The Marketing MinuteHypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.
Punching Out: How Are the Big Boys in Electronics Doing?
05/12/2026 | Tom Kastner -- Column: Punching Out!Let’s see what the public companies are up to in the PCB and EMS industries. In North America, there are only a couple of publicly traded PCB companies: TTM Technologies and Firan Technology Group. On the EMS side, there are a few more: Flex, Jabil, Celestica, Sanmina,, Benchmark, Fabrinet, Kimball Electronics, Plexus Corp, Nortech Systems, and Key Tronic Corp. From an M&A standpoint, these public companies have been fairly quiet in the past five years. FTG completed two deals in 2022 (IMI and Holaday), Flex had three deals, Jabil had five deals, and Sanmina had one deal.
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center