-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Growing Industry
In this issue of PCB007 Magazine, we talk with leading economic experts, advocacy specialists in Washington, D.C., and PCB company leadership to get a well-rounded picture of what’s happening in the industry today. Don’t miss it.
The Sustainability Issue
Sustainability is one of the most widely used terms in business today, especially for electronics and manufacturing but what does it mean to you? We explore the environmental, business, and economic impacts.
The Fabricator’s Guide to IPC APEX EXPO
This issue previews many of the important events taking place at this year's show and highlights some changes and opportunities. So, buckle up. We are counting down to IPC APEX EXPO 2024.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - pcb007 Magazine
AT&S Unveils New Image Video 'What if'
July 20, 2021 | AT&SEstimated reading time: 2 minutes
AT&S, one of the world’s leading manufacturers of substrate-like printed circuit boards and IC substrates, impressively demonstrates in its new image video the important role AT&S products play in digitalization and why its solutions are the basis and enabler for networking and digitalizing the world.
“The film consists of two parallel plots, that of the 12-year-old girl Ree and that of emerging technologies,” explains Daniel Bauer, owner and director of the Graz-based creative agency ShotShotShot. “When we follow Ree and her dog Captain on their way through the forest, we learn a lot about the demands and desires that people associate with technology.” Connections are made, things can be experienced and grasped, and one’s own story is described in a positive way that is in harmony with the environment. The video, which was shot in Styria and also in Slovenia, triggers emotions. The main protagonist – Ree – is 12-year-old Stella Legat from Bruck/Mur.
The triad of “Recognize trends. Seize opportunities. Create innovations.” has made us a global technology leader,” says AT&S CEO Andreas Gerstenmayer. “Every day we contribute to the technological progress of our customers and the interconnected world. We have our ear to the market, we set standards, we offer solutions – for miniaturization and modularization, for performance and efficiency, for safety and sustainability. Open-mindedness and shaping progress drive us across all locations and nationalities. And that’s exactly what our new image video conveys.” Several scenes show the development and application of future-oriented technology. They show how future is being created today and that work is already being done on technologies that will shape our tomorrow.
“The AT&S image film is not only aimed at all those who are interested in the AT&S phenomenon and want to know in which future-oriented products AT&S technology is integrated,” says Gerald Reischl, Director Communications & PR at AT&S, “but the video is also intended to appeal to and inspire those who want to become customers or employees of the company. We want the video to position us not only as an innovative company, but as an attractive employer.” “What If…” aims on the one hand to generate understanding of the huge impact AT&S technologies have on our lives, our environment and our future. On the other hand, the film provides an answer – AT&S – We provide the solutions – today, for the technology of tomorrow.
Related Video:
Suggested Items
American Standard Circuits to Exhibit at Focus on PCB 2024 Italy
05/09/2024 | American Standard CircuitsAmerican Standard Circuits will be exhibiting at this year’s Focus on PCB Italy 2024 to be held on May 15 and 16 at the Vicenza Expo Centre, Vicenza, Italy.
MKS’ Atotech, ESI to Participate in CPCA Show
05/09/2024 | MKS’ AtotechMKS’ Atotech, and ESI will participate in the CPCA Show 2024. The show will be held from May 13 to 15, 2024, at the National Exhibition and Convention Center (Shanghai) and will bring together domestic and international manufacturers in the electronic circuit industry.
Connect the Dots: Designing for Reality—The Pre-Manufacturing Process
05/08/2024 | Matt Stevenson -- Column: Connect the DotsI have been working with Nolan Johnson on a podcast series about designing PCBs for the reality of manufacturing. By sharing lessons learned over a long career in the PCB industry, we hope to shorten learning curves and help designers produce better boards with less hassle and rework. Episode 2 deals with the electronic pre-manufacturing process. Moving from CAD (computer-aided design) to CAM (computer-aided manufacturing) is a key step in PCB manufacturing. CAM turns digital designs into instructions that machines can use to actually build the PCB.
Shane Whiteside of Summit Reflects on Today's PCB Landscape
05/08/2024 | I-Connect007 Editorial TeamSummit Interconnect began as a printed circuit board manufacturing company just eight years ago and has seen impressive growth organically and through acquisition. Summit President and CEO Shane Whiteside takes a few moments to share his thoughts on the growing PCB industry in the United States.
Altus Equips SSTL with Advanced Cleaning Technology for Electronics
05/07/2024 | Altus GroupAltus Group, a leading supplier of capital equipment for the electronics manufacturing industry, has announced the successful installation of an advanced PCBA cleaning system at Surrey Satellite Technology Limited (SSTL).