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"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "

Brent Fischthal - Koh Young

Suggested Items

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

06/12/2026 | Nolan Johnson, I-Connect007
It’s nearly the summer solstice, and here in the Pacific Northwest, the changing of the seasons will be like walking through a door. This week, while it’s still spring, we’ve been trudging through daytime highs of barely 60°F (15°C) with weather cells bringing rain squalls, thunderstorms, or gale-force winds. Next week, just as we approach the start of Summer, we’ll be sweltering near 100°F (38°C). So, while I wear a jacket at my desk today, in just a few days I’ll be wearing summer gear. I take this as a gentle reminder to always plan for the short term and the long term simultaneously.

I-Connect007 Launches Enhanced Homepage to Better Connect the Electronics Industry With News, Expertise, and Resources

05/27/2026 | I-Connect007
The electronics industry moves fast, and staying informed has never been more important. I-Connect007 has launched a redesigned homepage experience to help industry professionals discover the insights, resources, and expertise they need. The website now features improved navigation and elevated editorial content that connects readers across the global electronics manufacturing community.

American Made Advocacy: Rebuilding America’s Military Stockpiles Begins With Microelectronics

04/28/2026 | Shane Whiteside -- Column: American Made Advocacy
Current world events demonstrate the fragility of long-distance supply chains transiting multiple zones of conflict. The U.S. military is currently drawing down supplies of key munitions and other electronic systems at unprecedented rates.1Every one of those systems is powered by printed circuit boards. The American PCB industry has kept pace with peacetime demand for the defense industry, but will now be called upon to increase production to a wartime footing at rates not seen in decades.

The Marketing Minute: Your Metrics Aren’t Telling the Full Story

04/08/2026 | Brittany Martin -- Column: The Marketing Minute
In digital marketing, we tend to rely on the same set of metrics: Average read time. Bounce rate. Session data. For years, these metrics have been the default for gauging marketing success, so it makes sense to rely on them. But in today’s privacy-first B2B environment, they’re becoming less reliable and often misleading. You’re missing part of the picture.

Dan’s Biz Bookshelf: 'Breakneck: China’s Quest to Engineer the Future'

03/26/2026 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Every once in a while, a book comes along that doesn’t just inform you, it recalibrates you. Breakneck: China’s Quest to Engineer the Future by Dan Wang is one of those books. This is not another breathless “China is coming” warning, nor is it a dismissive “they’ll never catch up” comfort read. Wang does something far more valuable: He calmly, intelligently, and relentlessly walks you through what’s actually happening on the ground inside the world’s fastest industrial transformation. It’s eye-opening.
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