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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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Meet NCAB at Electronica Fair November 2022
September 2, 2022 | IPCEstimated reading time: Less than a minute

The Electronica exhibition is the world’s leading trade fair and conference for electronics. In November 2022 it will take place in Munich and NCAB Group is one of the exhibitors.
Our technical and sales experts from Germany, Sweden, Poland, France, United Kingdom, Spain, Benelux, and Italy will be on-site ready to talk about reliable PCBs, discuss your projects and answer your PCB questions.
Every day our experts will also give short speeches about various PCB topics.
The fair is in the Trade Fair Center Messe in Munich and you will find us in in hall B1, stand 243.
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
Elementary Mr. Watson: Running the Signal Gauntlet
09/11/2025 | John Watson -- Column: Elementary, Mr. WatsonIf you’ve ever run a military obstacle course, you know it’s less “fun fitness challenge” and more “how can we inflict as much pain in the shortest time possible?” You start fresh—chest out, lungs full of confidence, thinking you might even look good doing this—and 10 seconds later, you’re questioning all your life choices.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
Global Sourcing Spotlight: How to Evaluate Supplier Capabilities Worldwide
08/20/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn global sourcing, the difference between a competitive edge and a catastrophic disruption often comes down to how well you vet your suppliers. Sourcing advanced PCBs, precision components, or materials for complex assemblies demands diligence, skepticism, and more than a little time on airplanes. Here’s how to do your due diligence when evaluating international suppliers and why cutting corners can cost you more than money.
It’s Only Common Sense: Why Failure Is an Opportunity for Growth
08/18/2025 | Dan Beaulieu -- Column: It's Only Common SenseIt’s only common sense that failure, as painful as it may be, is one of the best teachers. Whether you’re running a business, managing a team, or navigating your personal journey, failure offers an unparalleled opportunity to learn, grow, and emerge stronger. If you’re not failing now and then, you’re likely not trying hard enough or pushing yourself out of your comfort zone. Here’s why failure is not just inevitable but also invaluable, and how to use it as a steppingstone to success.