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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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November 2022 Issue of PCB007 Magazine Available Now
November 16, 2022 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute
Even as HDI finally moves into the mainstream, UHDI is following right behind. In this issue, we launch the conversation into the strategic value of UHDI technology on the future of the PCB industry. Join us as we pull out the microscope and peer down into the UHDI niche in the marketplace and move the discussion forward.
Preview or download your PDF copy today! Subscribe here for delivery in your e-mailbox.
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Julia McCaffrey - NCAB GroupSuggested Items
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
PHOTO GALLERY: APEX EXPO Receptions Are Where the Industry Comes Together
04/10/2026 | I-Connect007 Editorial TeamAPEX EXPO receptions offer a chance to step away from the booth and connect in a more relaxed setting. From newcomer gatherings to the ice cream social, the show floor reception, and the Golden Gnomes, these events bring attendees together across roles and experience levels. Enjoy this photo gallery of social gatherings. You might find yourself and people you know! It’s a place to reconnect with colleagues, meet people you’ve only known by name, and discover new companies shaping the industry—strengthening relationships and building a sense of community.
The Marketing Minute: Your Metrics Aren’t Telling the Full Story
04/08/2026 | Brittany Martin -- Column: The Marketing MinuteIn digital marketing, we tend to rely on the same set of metrics: Average read time. Bounce rate. Session data. For years, these metrics have been the default for gauging marketing success, so it makes sense to rely on them. But in today’s privacy-first B2B environment, they’re becoming less reliable and often misleading. You’re missing part of the picture.
It’s Only Common Sense: Fearless Selling—Why Playing It Safe Is Killing You
03/09/2026 | Dan Beaulieu -- Column: It's Only Common SenseToday’s silent epidemic in sales isn’t laziness or incompetence; it’s fear of rejection, of offending, of standing out. Too many salespeople have traded boldness for politeness, confidence for compliance, and persuasion for passivity. They tell themselves they’re being professional when they’re just being forgettable. Playing it safe is a dangerous business strategy.
It’s Only Common Sense: Control Your Market With Your Actions
02/09/2026 | Dan Beaulieu -- Column: It's Only Common SenseMost companies don’t want to admit that their low sales mean their stories got stale. They’ll blame the economy, their competitors, the election cycle, or “industry headwinds,” when what really happened is much simpler: They stopped saying anything worth hearing. Customers stopped noticing because most companies sound exactly the same. You could have the most advanced product in your category, but if you describe it like everyone else, you’ve already lost. Nobody buys “high quality,” “fast turnaround,” or “excellent service” anymore. Those slogans are expected table stakes, not selling points.