Estimated reading time: 2 minutes

The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered

In the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind?

This month, I’m focusing on building recognition using three high-impact tools: social media, paid advertising, and thought leadership. When used strategically and consistently, these can elevate your brand from being just another name in the industry to being the one people remember.

Social Media: Consistency Creates Credibility
Social media is more than a megaphone. It’s also a mirror. It reflects your brand personality, values, and expertise. Don't just show up. Show up on-brand. Establish a visual identity and consistent tone, then focus on adding value. Share insights, celebrate milestones, post behind-the-scenes content, and elevate your team.

Pro tip: LinkedIn is still the B2B powerhouse. Use it to build your community and foster conversations, not just clicks.

Paid Ads: Put Your Brand in the Right Places
Brand recognition starts with visibility, and paid advertising ensures you're seen by the right audience in the right context. Targeted display ads promoted on industry-specific platforms like I-Connect007 can give your brand repeated, high-quality exposure. Focus on ad frequency and multiple placements to see the results! According to the “rule of 7,” a prospect needs to see your message at least seven times before taking action. Consistent exposure across trusted platforms builds familiarity, credibility, and conversions.

Best practice: Use your ads to drive traffic to something of value, such as a compelling article, interview, or a strong landing page that helps tell your brand story.

Thought Leadership: Become the Voice of Expertise
One of the most effective (and underutilized) tools for recognition is thought leadership. When your company authors a white paper, shares expert insights on a podcast, or contributes to a white paper, you're doing more than promoting a product; you're establishing authority. People remember companies that teach them something. I-Connect007 can help reach a broader community by publishing and promoting your white papers, books, and articles showcasing your expertise.

Quick win: Don't wait for perfection. A solid viewpoint shared through the right channel is more valuable than a delayed masterpiece.

Case Study: From Industry Name to Industry Voice
A mid-sized materials company in the PCB space recently came to us looking to elevate its presence. The company was well-respected among existing clients but largely unknown outside their core base.

We collaborated to roll out a multi-pronged strategy that included:

• A revitalized social media campaign focused on company developments and technical knowledge sharing
• Strategic ad placements in digital publications and newsletters to build brand familiarity
• A push into thought leadership: The company’s subject matter experts appeared on an industry podcast with I-Connect007 and then published a technical book

The result? A measurable shift in perception. Their LinkedIn engagement is increasing, their podcast appearance is driving record traffic to their website, and they are receiving invitations to share their expertise. 

That's not a coincidence. It's recognition.

Final Thought
Recognition is a spark, but voice is the fuel that keeps the fire going. By showing up consistently, investing in visibility, and sharing what you know instead of just what you sell, your brand becomes a resource—not just a vendor.

Brittany Martin is the digital marketing manager for I-Connect007.