Qualcomm, Salesforce to Help Automakers Build Data-Driven and Connected Customer Experiences
January 9, 2023 | Qualcomm Technologies, Inc.Estimated reading time: 3 minutes

Qualcomm Technologies, Inc., a world leader in connected processing for the intelligent edge, and Salesforce, the global leader in Customer Relationship Management (CRM) announced the companies intend to collaborate to develop a new intelligent connected vehicle platform for the automotive industry. Built with Snapdragon Digital Chassis and Salesforce Automotive Cloud, this new platform intends to give automakers, fleet providers, automotive finance groups and other suppliers the technology to design and deliver next generation, personalized customer experiences that can be updated throughout a vehicle’s lifecycle.
The automotive industry is in the midst of a massive transformation, with automakers looking to leverage new digital tools to build new revenue streams and enhance the customer experience. According to a Salesforce report, ninety three percent of all auto companies agree that first-party data, like website interaction, in-app usage, and purchase/service history, will help them substantially improve the customer experience.
Through this working relationship, Qualcomm Technologies and Salesforce aim to help automakers deliver immersive and personalized experiences that use comprehensive vehicle and driver data, including fast or real-time alerts, specific offers, and predictive services, such as preventative maintenance alerts and on-demand feature upgrades. This new platform will be intended to also give automakers the tools to customize service offerings for each user, and then deploy these offerings across all vehicles to build a fleet of dynamically configurable, software-defined vehicles (SDVs).
“We look forward to extending our growing relationship with Salesforce to help guide automakers through a time of exceptional innovation,” said Nakul Duggal, senior vice president and GM, automotive, Qualcomm Technologies, Inc. “Through the combination of Salesforce’s solutions and our Snapdragon Digital Chassis Platform, we look forward to providing automakers with the tools to deliver unparalleled personalized experiences while strengthening relationships with the next generation of automotive customers.”
“The next revolution for the automotive industry is the rise of software-defined vehicles, and the Snapdragon Digital Chassis serves as a strong foundation for them,” said Alex Dayon, President and Chairman of the Salesforce Advisory Board. “We’re excited to work with Qualcomm Technologies to help automakers deliver this new generation of connected car experiences that will fundamentally redefine how we interact with our cars.”
With Salesforce Automotive Cloud and Qualcomm Technologies’ Snapdragon Digital Chassis, automakers will have the tools to:
- Better understand customers and their behaviors through connected vehicle and driver data
- Build customized experiences that extend an automaker’s brand into the vehicle and helps them stay connected to customers with monetizable connected services
- Dynamically configure vehicle features to accommodate new connected services, while lowering recurring costs and providing a seamless upgrade path for consumers
- Deliver personalized experiences with real-time data to increase brand loyalty and value by adapting to user preferences
- Help the automotive ecosystem better connect with customers using intelligent recommendations
- Accelerate the development and delivery of third-party mobility services to create new revenue opportunities for transportation and captive finance companies
The plans for the new intelligent connected vehicle platform aim to bring together key offerings from Salesforce Automotive Cloud and the Snapdragon Digital Chassis, including:
- A digital twin of the Snapdragon Digital Chassis on Automotive Cloud providing a complete, 360-degree view of the customer and vehicle for multiple domains through comprehensive driver and vehicle data
- Intelligent edge and cloud driven APIs from Snapdragon® Car-to-Cloud Connected Services with Salesforce solutions to enable the provision of data to and from the vehicle, as well as a vast library of pre-integrated services for fast or real-time analytics, visualization and artificial intelligence (AI) across sales, service, marketing, dealerships, and finance
- Snapdragon Car-to-Cloud Connected Services APIs integrated with MuleSoft, making it easier for developers to build new customer-centric applications
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Smart Mobility Powers Dual Circulation
08/04/2025 | PRNewswireChina's intelligent vehicle industry is embracing global cooperation with openness and innovation, while international automakers reevaluate the strategic importance of the Chinese market. Crucially, China's auto industry needs stronger connections to the world and deeper integration through global collaboration.
SK keyfoundry, in Collaboration with LB Semicon, Co-Develops Direct RDL to Advance Semiconductor Packaging
07/21/2025 | SK keyfoundrySK keyfoundry, an 8-inch pure-play foundry in Korea, announced that it has successfully co-developed core technology and completed reliability testing of Direct RDL (Redistribution Layer) – a core semiconductor packaging technology based on 8-inch wafers – in collaboration with LB Semicon.
System Basis Chip Market Size Worth USD 66.30 Billion by 2032, at a CAGR of 11.40%
07/18/2025 | Globe NewswireAccording to the SNS Insider, “The System Basis Chip Market was valued at USD 25.10 billion in 2023 and is projected to reach USD 66.31 billion by 2032, growing at a CAGR of 11.40% from 2024 to 2032”.
TI Honored by Volkswagen Group for Operational Excellence
07/16/2025 | Texas InstrumentsTexas Instruments (TI) received the prestigious “Operational Excellence” award at the annual Volkswagen Group Award 2025 in Wolfsburg, Germany.
Japan's Car Industry Has Highest Robot Installations in Five Years
07/15/2025 | IFRThe Japanese automotive industry installed a total of about 13,000 industrial robots in 2024. This is an 11% increase compared to the previous year and the highest level recorded since 2020.