Qualcomm, Salesforce to Help Automakers Build Data-Driven and Connected Customer Experiences

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Qualcomm Technologies, Inc., a world leader in connected processing for the intelligent edge, and Salesforce, the global leader in Customer Relationship Management (CRM) announced the companies intend to collaborate to develop a new intelligent connected vehicle platform for the automotive industry. Built with Snapdragon Digital Chassis and Salesforce Automotive Cloud, this new platform intends to give automakers, fleet providers, automotive finance groups and other suppliers the technology to design and deliver next generation, personalized customer experiences that can be updated throughout a vehicle’s lifecycle. 

The automotive industry is in the midst of a massive transformation, with automakers looking to leverage new digital tools to build new revenue streams and enhance the customer experience. According to a Salesforce report, ninety three percent of all auto companies agree that first-party data, like website interaction, in-app usage, and purchase/service history, will help them substantially improve the customer experience.

Through this working relationship, Qualcomm Technologies and Salesforce aim to help automakers deliver immersive and personalized experiences that use comprehensive vehicle and driver data, including fast or real-time alerts, specific offers, and predictive services, such as preventative maintenance alerts and on-demand feature upgrades. This new platform will be intended to also give automakers the tools to customize service offerings for each user, and then deploy these offerings across all vehicles to build a fleet of dynamically configurable, software-defined vehicles (SDVs).

“We look forward to extending our growing relationship with Salesforce to help guide automakers through a time of exceptional innovation,” said Nakul Duggal, senior vice president and GM, automotive, Qualcomm Technologies, Inc. “Through the combination of Salesforce’s solutions and our Snapdragon Digital Chassis Platform, we look forward to providing automakers with the tools to deliver unparalleled personalized experiences while strengthening relationships with the next generation of automotive customers.”

“The next revolution for the automotive industry is the rise of software-defined vehicles, and the Snapdragon Digital Chassis serves as a strong foundation for them,” said Alex Dayon, President and Chairman of the Salesforce Advisory Board. “We’re excited to work with Qualcomm Technologies to help automakers deliver this new generation of connected car experiences that will fundamentally redefine how we interact with our cars.”

With Salesforce Automotive Cloud and Qualcomm Technologies’ Snapdragon Digital Chassis, automakers will have the tools to:

• Better understand customers and their behaviors through connected vehicle and driver data
• Build customized experiences that extend an automaker’s brand into the vehicle and helps them stay connected to customers with monetizable connected services
• Dynamically configure vehicle features to accommodate new connected services, while lowering recurring costs and providing a seamless upgrade path for consumers
• Deliver personalized experiences with real-time data to increase brand loyalty and value by adapting to user preferences
• Help the automotive ecosystem better connect with customers using intelligent recommendations
• Accelerate the development and delivery of third-party mobility services to create new revenue opportunities for transportation and captive finance companies

The plans for the new intelligent connected vehicle platform aim to bring together key offerings from Salesforce Automotive Cloud and the Snapdragon Digital Chassis, including:

• A digital twin of the Snapdragon Digital Chassis on Automotive Cloud providing a complete, 360-degree view of the customer and vehicle for multiple domains through comprehensive driver and vehicle data
• Intelligent edge and cloud driven APIs from Snapdragon® Car-to-Cloud Connected Services with Salesforce solutions to enable the provision of data to and from the vehicle, as well as a vast library of pre-integrated services for fast or real-time analytics, visualization and artificial intelligence (AI) across sales, service, marketing, dealerships, and finance
• Snapdragon Car-to-Cloud Connected Services APIs integrated with MuleSoft, making it easier for developers to build new customer-centric applications