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The February 2023 Issue of PCB007 Magazine Available Now
February 23, 2023 | Andy Shaughnessy, I-Connect007Estimated reading time: Less than a minute

It’s time to amp up your business with your newfound knowledge. How do you and your company build upon what you’ve learned from trade shows and conferences you've attended—and the new relationships you’ve built—and move forward for the rest of the year? In an industry like ours, relationships are everything. As we learned from our experts this month, one thing is certain: Your marketing campaign shouldn’t end when the trade show does. Avoid the temptation to pull back your marketing. In fact, post-show marketing is an important tool in your toolbox.
In the February 2023 issue of PCB007 Magazine, our expert contributors shine a light on methodologies for you to create your own post-show plan of action and identify the important points to consider within that plan. We also provide ways to implement these process steps. Readers will learn various paths for implementing their post-show plan across multiple teams within their company.
Preview or download your PDF copy today! Subscribe here for delivery in your e-mailbox.
Suggested Items
Indium Expert to Present on Gold Solder Solutions for Medical Applications at IMAPS 2025 Workshop
02/26/2025 | Indium CorporationIndium Corporation Senior Product Specialist Jason Farrell will deliver a technical presentation at the IMAPS Advanced Packaging for Medical Microelectronics Workshop, taking place March 5-7 in Phoenix Arizona.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
02/21/2025 | Nolan Johnson, I-Connect007When I first started covering trade shows for I-Connect007 about six years ago, my calendar would see me attending shows 13 of the 23 weeks over the winter. Much has changed since the pandemic, and I bring this up because my picks for the week reflect on that. Which makes sense, because we’re already launched into a new and important trade show season. From Brittany Martin’s invaluable tips for making the most of your marketing efforts, to SMTA’s new scholarship, there’s a lot of information to be had. I hope you read it the first time around, but if not, it’s worth checking out. Share it with your colleagues. Let’s get this news out there.
The Marketing Minute: Trade Shows—The Investment That Keeps on Giving
02/19/2025 | Brittany Martin -- Column: The Marketing MinuteThink trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).
OE-A Elects New International Board of Directors
02/07/2025 | OE-AThe members of the OE-A (Organic and Printed Electronics Association) appointed Dr. Alain Schumacher, IEE, as the new Chair of the Board of Directors at the end of January. Dr. Luke Pan, Brilliant Optoelectronic Technology is the new Vice Chair for Asia. Dr. Carsten L. Herzhoff, Lohmann, and Dr. Chloé Bois, ICI, are elected as Vice Chair Europe and North America respectively.
Samsung, Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology
02/06/2025 | BUSINESS WIRESamsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.