Dan's Biz Bookshelf: 'Revenge of the Tipping Point'
Marcy's Musings: Engineering Economics
Punching Out: Should You Sell Your Company to a Private Equity Firm?
The February 2023 Issue of PCB007 Magazine Available Now
February 23, 2023 | Andy Shaughnessy, I-Connect007Estimated reading time: Less than a minute
It’s time to amp up your business with your newfound knowledge. How do you and your company build upon what you’ve learned from trade shows and conferences you've attended—and the new relationships you’ve built—and move forward for the rest of the year? In an industry like ours, relationships are everything. As we learned from our experts this month, one thing is certain: Your marketing campaign shouldn’t end when the trade show does. Avoid the temptation to pull back your marketing. In fact, post-show marketing is an important tool in your toolbox.
In the February 2023 issue of PCB007 Magazine, our expert contributors shine a light on methodologies for you to create your own post-show plan of action and identify the important points to consider within that plan. We also provide ways to implement these process steps. Readers will learn various paths for implementing their post-show plan across multiple teams within their company.
Preview or download your PDF copy today! Subscribe here for delivery in your e-mailbox.
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