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The May 2023 Issue of PCB007 Magazine Is Now Available
May 15, 2023 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute
Companies can deliver stunning ads and effective marketing plans that create strong emotional reactions. But your personal experience creates a long-lasting impression. It comes down to customer service.
We all have customer service stories on both sides of the equation, haven’t we? In Nolan Johnson’s column this month, he tells the tale of an amazing customer service experience that involves, against all odds, being reunited with his passport in Shanghai, China. Unfortunately, it always seems our bad experiences often outweigh the good.
It’s easy to think we’ve got customer service mastered, but do we really? Customer service is equal parts science, art, and inspiration. We can engineer it, define it in policy, but in the end, it’s our attitude, our empathy, that makes all the difference. In this issue of PCB007 Magazine, we bring you a wide range of stories that show customer service for what it is: an achievable goal.
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Julia McCaffrey - NCAB GroupSuggested Items
It’s Only Common Sense: Excuses Don’t Pay Invoices
11/10/2025 | Dan Beaulieu -- Column: It's Only Common SenseI’ve been in this industry long enough to hear just about every excuse salespeople make to explain why they cannot do their job: tariffs, supply chain snarls, material shortages, labor walkouts, and late trucks. The list is endless. What do all these have in common? Not a single one has ever put a dime in the bank, because excuses don’t pay invoices.
Update: Technica USA Begins Exclusive U.S. Distributor for DCT Cleaning Products
11/03/2025 | Technica USATechnica USA is pleased to announce they have begun shipping product for DCT USA, LLC today. Technica recently announced a strategic partnership as the exclusive master distributor of DCT cleaning products in the United States, which became effective November 1, 2025.
Kevin Barrett Joins Technica USA as PCB Business Development and Account Manager
11/03/2025 | Technica USATechnica USA is proud to announce that Kevin Barrett has rejoined Team Technica as PCB Business Development /Account Manager.
It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition
11/03/2025 | Dan Beaulieu -- Column: It's Only Common SenseI’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”
Standard of Excellence: Speed vs. Quality in Customer Service
10/29/2025 | Anaya Vardya -- Column: Standard of ExcellenceThe key to a company’s success is excellent customer service. In our industry, with tight deadlines, high expectations, and particularly where customers demand immediate responses, there’s a challenging balancing act between speed and quality. PCB companies—like all businesses serving demanding B2B clients in aerospace, defense, medical, and high-reliability markets—often feel caught between responding quickly and providing accurate, helpful, and meaningful information.