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The May 2023 Issue of PCB007 Magazine Is Now Available
May 15, 2023 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute
Companies can deliver stunning ads and effective marketing plans that create strong emotional reactions. But your personal experience creates a long-lasting impression. It comes down to customer service.
We all have customer service stories on both sides of the equation, haven’t we? In Nolan Johnson’s column this month, he tells the tale of an amazing customer service experience that involves, against all odds, being reunited with his passport in Shanghai, China. Unfortunately, it always seems our bad experiences often outweigh the good.
It’s easy to think we’ve got customer service mastered, but do we really? Customer service is equal parts science, art, and inspiration. We can engineer it, define it in policy, but in the end, it’s our attitude, our empathy, that makes all the difference. In this issue of PCB007 Magazine, we bring you a wide range of stories that show customer service for what it is: an achievable goal.
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Brent Fischthal - Koh YoungSuggested Items
Standard of Excellence: Speed vs. Quality in Customer Service
10/29/2025 | Anaya Vardya -- Column: Standard of ExcellenceThe key to a company’s success is excellent customer service. In our industry, with tight deadlines, high expectations, and particularly where customers demand immediate responses, there’s a challenging balancing act between speed and quality. PCB companies—like all businesses serving demanding B2B clients in aerospace, defense, medical, and high-reliability markets—often feel caught between responding quickly and providing accurate, helpful, and meaningful information.
Simplifying Software Integration for Every Factory
10/22/2025 | Nolan Johnson, SMT007 MagazineAs a leading provider of factory digitalization solutions for electronics manufacturers, Cogiscan is at the heart of the software integration process. Davina McDonnell, director of marketing and product management, discusses how Cogiscan ensures that customers are ready to integrate and what it looks for to ensure a quick and appropriate installation.
It’s Only Common Sense: The Phone Is Still Mightier Than the Keyboard
10/20/2025 | Dan Beaulieu -- Column: It's Only Common SenseThere’s a dangerous myth that the keyboard is mightier than the phone, and if you blast enough cold emails, send enough LinkedIn connection requests, and fire off enough PDF proposals, customers will eventually buy from you. Let me set the record straight: Cold emails don’t close deals; conversations do.
Technica USA Named Exclusive U.S. Distributor for DCT Cleaning Products
10/14/2025 | Technica USATechnica USA is pleased to announce a strategic partnership with DCT USA, LLC, becoming the exclusive master distributor of DCT cleaning products in the United States, effective November 1, 2025.
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
10/13/2025 | Dan Beaulieu -- Column: It's Only Common Sense“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.