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The Essential Guide to Surface Finishes
We go back to basics this month with a recount of a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. We compare and contrast surface finishes by type and application, take a hard look at the many iterations of gold plating, and address palladium as a surface finish.
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The May 2023 Issue of PCB007 Magazine Is Now Available
May 15, 2023 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute

Companies can deliver stunning ads and effective marketing plans that create strong emotional reactions. But your personal experience creates a long-lasting impression. It comes down to customer service.
We all have customer service stories on both sides of the equation, haven’t we? In Nolan Johnson’s column this month, he tells the tale of an amazing customer service experience that involves, against all odds, being reunited with his passport in Shanghai, China. Unfortunately, it always seems our bad experiences often outweigh the good.
It’s easy to think we’ve got customer service mastered, but do we really? Customer service is equal parts science, art, and inspiration. We can engineer it, define it in policy, but in the end, it’s our attitude, our empathy, that makes all the difference. In this issue of PCB007 Magazine, we bring you a wide range of stories that show customer service for what it is: an achievable goal.
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Suggested Items
Saki America Hires Jacob Doose as Service Engineer in Chicago Area
04/15/2025 | Saki CorporationSaki America, Inc., an innovator in the field of automated optical and X-ray inspection equipment, is pleased to announce the hiring of Jacob Doose as Service Engineer in the Chicago area. Jacob will play a critical role in supporting Saki’s customers by providing technical service, troubleshooting, and process optimization to ensure peak performance of Saki’s advanced inspection systems.
Cogiscan: A New Era of Leadership, Collaboration, and Innovation
04/14/2025 | Marcy LaRont, PCB007 MagazineCogiscan, the leading platform provider for factory data focused on the unique needs of PCBA and complex manufacturing ecosystems, has had a lot of news recently. New CEO Martin Drolet, and Benoît Ouellet, VP of technology and operations, discuss their vision for the company’s future through the transition following the retirement of the company’s founders—André Corriveau, Francois Monette, and Vincent Dubois. Martin and Benoît emphasize a commitment to customer-centricity, collaboration, and the integration of cutting-edge technology like AI, with an eye toward the unique demands of high reliability manufacturing ecosystems. These new leaders are poised to continue addressing unique challenges and bright future of the PCBA industry.
TFE Welcomes Brian Zirlin as Technical Regional Sales Manager
04/14/2025 | TFETFE, a premier North American distributor of high-performance manufacturing equipment and consumable products, is pleased to announce the appointment of Brian Zirlin as Technical Regional Sales Manager.
TFE Welcomes Brian Zirlin as Technical Regional Sales Manager
04/11/2025 | TFETFE, a premier North American distributor of high-performance manufacturing equipment and consumable products, is pleased to announce the appointment of Brian Zirlin as Technical Regional Sales Manager.
Bonso Electronics Reports on Redevelopment of the Shenzhen Factory and Potential Loss of Revenue
04/09/2025 | PRNewswireBonso Electronics International, Inc., a designer and manufacturer of sensor based products and pet electronic products, today reported on the redevelopment of its Shenzhen factory and a potential loss of revenue for the fiscal year ending March 31, 2026.