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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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The May 2023 Issue of PCB007 Magazine Is Now Available
May 15, 2023 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute
Companies can deliver stunning ads and effective marketing plans that create strong emotional reactions. But your personal experience creates a long-lasting impression. It comes down to customer service.
We all have customer service stories on both sides of the equation, haven’t we? In Nolan Johnson’s column this month, he tells the tale of an amazing customer service experience that involves, against all odds, being reunited with his passport in Shanghai, China. Unfortunately, it always seems our bad experiences often outweigh the good.
It’s easy to think we’ve got customer service mastered, but do we really? Customer service is equal parts science, art, and inspiration. We can engineer it, define it in policy, but in the end, it’s our attitude, our empathy, that makes all the difference. In this issue of PCB007 Magazine, we bring you a wide range of stories that show customer service for what it is: an achievable goal.
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Simon Khesin - Schmoll MaschinenSuggested Items
Cicor Secures New Customers in Q1
04/14/2026 | CicorCicor Group recorded a strong order intake in the first quarter of 2026, in particular driven by the Aerospace & Defence (A&D) market.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica Announces Tech Day Event Dates and Agenda
04/13/2026 | Technica USATechnica USA announced today the return of its highly anticipated Tech Day events, marking the revival of a long‑standing customer engagement series. Personal invitations have been issued to customers detailing event dates, participating partners, and the technical agenda.
Horizon Sales Expands Consumables Portfolio with ROCKA Partnership
04/10/2026 | Horizon SalesHorizon Sales, a leading manufacturers’ representative and distributor to the electronics industry, has been appointed as an official U.S. distributor for ROCKA Solutions, a North American manufacturer known for delivering high-quality, cost-effective consumables to the electronics manufacturing industry.
PHOTO GALLERY: A Show Floor Showcase, Part 2
04/03/2026 | I-Connect007Take a walk back through APEX EXPO with our photo gallery, capturing the faces, moments, and energy from across more than 400 booths on the show floor. This week, we’re highlighting our many customers, and some of the work in the I-Connect007 booth, where we conducted dozens of video and audio interviews. It’s a chance to see who was there, what was happening in real time, and maybe even spot yourself in the crowd.