Dan’s Biz Bookshelf: ‘In Defense of a Liberal Education’
American Made Advocacy: A Growing Presence in Washington in Turbulent Times
It’s Only Common Sense: How to Win Back Lost Customers
CELUS, Mitai Announce Strategic Partnership to Boost Design Automation
June 28, 2023 | CELUSEstimated reading time: 1 minute
Munich-based startups CELUS and Mitai by TDK have announced a strategic partnership focused on driving innovation through automation in the electronics design industry to empower the global electronics community.
CELUS and Mitai both leverage AI to automate distinctive tasks in electronics development, allowing electronics designers to increase their design speeds, save cost and reduce time-to-market. Both startups are addressing the same audience, recognizing the strong complementary powers of each of their individual solutions.
While CELUS has developed a powerful technology that automates the early stage in the design process, capturing PCB architecture, schematics and BOM in record time with AI, Mitai identifies and solves EMC (Electromagnetic Compatibility) at the PCB design level to simplify the EMC testing process.
Matthijs von Witte, Commercial Director at CELUS, states: “Increasing efficiency is our North Star and therefore, we at CELUS are committed to supporting a full eco-system of AI-supported tools that help the industry to increase productivity in electronic design. We share a common belief with Mitai that networking plays a vital role in the fast-paced SaaS market, where new technologies continuously emerge and disappear," says von Witte, emphasizing the collaboration between both startups. “Our mutual conviction is that the future lies in automating electronics design through AI. By joining forces, we assure our customers that they will remain at the forefront of the latest trends in this dynamic market.”
Shadi Nemer, Head of Product at Mitai, adds: “We deeply understand the pressures our customers face in their busy schedules and daily operations. That's why we are excited to come together and make things easier for them. By joining forces, we can make a greater impact on the electronics design community, minimizing the need for multiple interactions. Soon, Mitai and CELUS will be hosting collaborative educational webinars and events where our valued customers and the electronics community can directly engage with our team of experts. These events will give you valuable insights into our combined automation capabilities, saving you time and empowering you with a wealth of knowledge and expertise.”
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Statement from the Global Electronics Association on the July 2025 Tariff on Copper Foil and Electronics-Grade Copper Inputs
07/31/2025 | Global Electronics AssociationWe are disappointed by today’s decision to impose a 50% tariff on imported copper foil and other essential materials critical to electronics manufacturing in the United States.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
08/01/2025 | Nolan Johnson, I-Connect007We start with the latest report from the Global Electronics Association: North American PCB sales are down 8.6% in June. That might sound grim, but keep reading—there’s more to the story. Bookings are holding steady, and Dr. Shawn DuBravac offers context that paints a more balanced picture. Next, we turn our gaze to India, where mobile phone exports have surged 127-fold over the past decade. That stat alone says volumes about India’s emergence as a force in electronics manufacturing, something we’ll be digging into more deeply in an upcoming SMT007 feature.
iDEAL Signs Technology Partner Agreement for SuperQ MOSFETs with Power System Specialist Richardson Electronics, Ltd.
08/01/2025 | PR NewswireiDEAL Semiconductor, a fabless power semiconductor company focused on delivering breakthrough efficiencies, has announced it will partner with Power and RF specialist, Richardson Electronics.
Brent Laufenberg Appointed CIO of the Global Electronics Association, Advancing Technology and Member Services
07/31/2025 | Global Electronics AssociationThe Global Electronics Association (formerly IPC International Inc.) announces the appointment of Brent Laufenberg as its new Chief Information Officer (CIO).
Federal Electronics Mexico Enhances SMT Line with Installation of Heller Industries Reflow Oven
08/01/2025 | Federal ElectronicsFederal Electronics, a leader in providing advanced electronic manufacturing services, has enhanced its surface mount technology (SMT) operations with the installation of a new Heller Industries reflow oven at its facility in Hermosillo. This upgrade supports the company’s continued growth in high-reliability markets such as aerospace, medical, industrial, and instrumentation.