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Koh Young Technology Promotes Brent Fischthal to Head of Global Marketing
August 16, 2023 | Koh Young TechnologyEstimated reading time: 1 minute
Koh Young Technology, the leader in True3D measurement-based inspection solutions, is pleased to announce the promotion of Brent Fischthal as the Head of Global Integrated Marketing. In this newly created position, he is entrusted with spearheading the company's global marketing efforts, overseeing critical areas in marketing strategy, brand management, and digitalization. Leveraging his background in marketing, sales, and business development, Brent will play a fundamental role in managing the global marketing efforts and executing strategies aligned with company goals.
Brent Fischthal, Head of Global Marketing at Koh Young Technology"Brent's contribution to Koh Young America has been remarkable,” said Regina Lee, Director and Head of Technical Sales at Koh Young Technology. “We are confident he will continue to elevate Koh Young in his new role by enhancing our brand and marketing strategies.”
Koh Young Technology's global customer base includes over 3,500 clients with more than 22,000 machines. Brent will collaborate with the company's international branches to refine branding and messaging to provide consistent value to all stakeholders.
Throughout his time at Koh Young America, his strategic marketing initiatives not only heightened brand recognition but also drove substantial sales growth. He shifted towards digital marketing, fostering brand awareness, and establishing Koh Young as a thought leader in the industry. Beyond his accomplishments there, his marketing and sales leadership background within the electronics manufacturing industry encompasses positions at Panasonic, Philips, Quad Systems, and Universal Instruments. He earned a Bachelor of Science in Marketing from West Virginia University and a Master of Business Administration from the University of Florida Hough Graduate School of Business.
"Accepting this promotion is a collective commitment to elevate our company's brand on a global level,” remarked Brent. “I look forward to guiding to our global initiatives, forging stronger connections, and driving us forward."
Additional content from Koh Young:
- The Printed Circuit Assembler’s Guide to… SMT Inspection: Today, Tomorrow, and Beyond by Brent Fischthal
- "Smarter Manufacturing Enabled with Inspection Data" by Ivan Aduna, a free 12-part micro webinar series
- “Converting Process Data Into Intelligence” by Joel Scutchfield and Ivan Aduna, a free 12-part micro webinar series
- You can also view other titles in our full I-007eBooks library.
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