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The real cost to manufacture a PCB encompasses everything that goes into making the product: the materials and other value-added supplies, machine and personnel costs, and most importantly, your quality. A hard look at real costs seems wholly appropriate.
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Traditional electroless copper and electroless copper immersion gold have been primary PCB plating methods for decades. But alternative plating metals and processes have been introduced over the past few years as miniaturization and advanced packaging continue to develop.
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Michelle Leff Mermelstein Joins IPC as New Senior Director of Media Engagement
August 17, 2023 | IPCEstimated reading time: 1 minute
IPC announces the addition of Michelle Leff Mermelstein, APR, as senior director of media engagement to its staff at IPC’s offices in Washington, D.C. In this role, Mermelstein will lead IPC’s public relations efforts and communications with media outlets to raise the stature of the electronics industry and its public policy priorities. In addition, Mermelstein will leverage her expertise to design and execute proactive PR strategies that cultivate relationships with national and international media outlets, engage target audiences, and increase awareness of the electronics manufacturing industry and IPC’s role in supporting its growth.
“Michelle comes to IPC with an impressive track record of developing and executing media campaigns to further the strategic goals of some of the world’s largest companies including Nokia, Adobe, LG Electronics, and T-Mobile,” said Chris Mitchell, IPC vice president of global government relations. “With more than two decades of experience positioning products, services and issues to drive audience engagement, Michelle is an impressive addition to IPC, and we’re excited to have her as part of IPC’s public affairs team.”
Mermelstein earned a master’s degree in political management from George Washington University and a bachelor’s degree in political science and journalism from American University. In addition, she serves as a capstone advisor and adjunct lecturer on corporate communications and public relations at Georgetown University, School of Continuing Studies.
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