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It’s Only Common Sense: 10 Lessons for New SalespeopleIPC Day Comes to Romania
September 1, 2023 | Peter Tranitz, IPCEstimated reading time: Less than a minute
When IPC staff wanted to showcase the latest industry developments to a European audience, they made an obvious choice: Timisoara, Romania.
The dramatic economic expansion here over the past 30 years has resulted in a large concentration of manufacturing and technology businesses. Long-term planning by authorities positioned the city as a business-friendly and diverse cultural hub on the western border, providing easy access to Central Europe.
Timi?oara has now become one of the country’s main economic centres, and in 2023 was the European Capital of Culture.
Today the vast manufacturing infrastructure and skilled workforce here act as a magnet for nearshoring or regionalization investment, where goods are produced close to their end market. According to a Reuters report, “A generational shift in sourcing strategy,” 8.5% of European manufacturers and retailers point to Romania as their future manufacturing location.
The Flex Factor
IPC has had a long-standing relationship with FLEX, a U.S.-headquartered multinational and diversified manufacturing company with a significant presence in Timisoara.
To read the rest of this article, which appeared in the summer issue of IPC Community, click here.
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