Dan’s Biz Bookshelf: ‘In Defense of a Liberal Education’
American Made Advocacy: A Growing Presence in Washington in Turbulent Times
It’s Only Common Sense: How to Win Back Lost Customers
Add-in Board Shipments Climb in Q2 2023
September 6, 2023 | JPREstimated reading time: 2 minutes
According to a new research report from the analyst firm Jon Peddie Research (JPR), unit shipments in the add-in board (AIB) market increased in Q2’23 from last quarter, while AMD gained market share. Quarter to quarter, graphics AIB shipments increased modestly, by 2.9%; however, shipments decreased by -36% year to year.
Since Q1 2000, over 2.10 billion graphics cards, worth about $476 billion, have been sold.
The market shares for the desktop discrete GPU suppliers shifted in the quarter, as AMD’s market share increased from last quarter and Nvidia’s share increased from last year. Intel, which entered the AIB market in Q3’22 with the Arc A770 and A750, will start to increase market share in 2024.
Market share changes quarter to quarter and year to year.
Quick highlights:
- JPR found that AIB shipments during the quarter increased from the last quarter by 2.9%, which is above the 10-year average of -9.7%.
- Total AIB shipments decreased by -36.3% from this quarter last year to 6.4 million units, yet were up from 6.26 million units last quarter.
- AMD’s quarter-to-quarter total desktop AIB unit shipments increased 46.8% from quarter to quarter and decreased -48.7% from last year.
- Nvidia’s quarter-to-quarter unit shipments decreased -1.4% and decreased -34.8% from the previous year. Nvidia continues to hold a dominant market share position at 80.2%.
“The robustness of the second quarter was better than forecasted as the older inventory seems to be finally cleared out and some board suppliers were offering lower prices. The demand shows that the AIB market is still very healthy and vibrant. New games, most noteworthy being Starfield, stimulate demand for new boards that can exploit all the richness of these games. Q3 looks like it too will be up; this is very encouraging for the PC industry in general,” said Dr. Jon Peddie, president of JPR.
C. Robert Dow, analyst at JPR, noted, “Q2’23 provided us with indications that this market is finally stabilizing. Nvidia’s gaming revenue was up 22% from a year ago, and AMD expects gaming revenue to rebound in the second half of 2023. Nvidia introduced the RTX 4060 Ti and RTX 4060 midrange boards, with AMD set to release midrange versions of its 7000 series. The midrange segment is historically the most popular with gamers, so we should see good numbers for the rest of 2023.”
JPR has been tracking AIB shipments quarterly since 1987—the volume of those boards peaked in 1998, reaching 116 million units. The AIB market reached $19,407.2 million in the last four quarters. We forecast the AIB market to grow by 7% over the next three years.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Nordson Corporation Announces Earnings Release and Webcast for Third Quarter Fiscal Year 2025
07/31/2025 | Nordson CorporationNordson Corporation today announced it will release third quarter fiscal year 2025 earnings on August 20, 2025, after the close of the market.
SES AI Accelerates Timeline for Revenue Growth and Profitability with Acquisition of UZ Energy
07/31/2025 | BUSINESS WIRESES AI Corporation, a global leader in the development and manufacturing of AI-enhanced high-performance Li-Metal and Li-ion batteries, today announced it has executed a definitive agreement to acquire 100% of UZ Energy, an energy storage systems (“ESS”) provider, for a purchase price of approximately $25.5 million, subject to earnout adjustment based on the achievement of specified financial targets.
Dan’s Sales Guide: Master Your Sales Game in 2025 and Beyond
07/30/2025 | Dan Beaulieu, D.B. Management GroupIndustry veteran Dan Beaulieu has compiled more than 80 of his favorite sales tips and suggestions to help you create your own sales and marketing playbook. “I’ve been in this business for over 40 years, and I’ve seen companies spend hundreds of thousands of dollars on equipment, expand factories, rebrand multiple times, and hire consultants until the parking lot is full,” Dan says. But when it comes to time for companies to invest in something that will actually grow their revenue, Dan has found that their sales and marketing strategies aren’t as strong as they should be. However, there's a solution.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
07/25/2025 | Marcy LaRont, I-Connect007In industry news this past week, I’m putting a focus on sustainability in electronics by highlighting my interview with Kelly Scanlon and Corey Dehmey, and Nolan Johnson’s Meet the Author podcast with Beth Turner of MacDermid Alpha Electronics Solutions. I also chose to spotlight the M&A activity and outlook in the U.S. market and regional market news in India and Mexico.