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Getting to Know Your Designer
In this issue, we examine how fabs work with their design customers, educating them on the critical elements of fabrication needed to be successful, as well as the many tradeoffs involved. How well do you really know your customer? What makes for a closer, more synchronized working relationship?
In this issue, the biggest names in PCB manufacturing share their economic outlook for the upcoming year and beyond. As you will see, they were all bullish on our industry, but there was some apprehension as well. No one wants to get burned by another the supply chain disruption.
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#PurpleLightUp: AT&S Sets a Signal for InclusionDecember 4, 2023 | AT&S
Estimated reading time: 1 minute
The International Day of Persons with Disabilities celebrates the important contributions made by people with disabilities in professional and private life. It also aims to raise social awareness of inclusion topics and draw attention to the benefits of an integrative society. In order to increase the visibility of these key issues in every sense of the word and to shine a light on them, companies and institutions in many countries participate in the #PurpleLightUp campaign and light their façades and logos purple.
The international high-tech company AT&S, based in Leoben, is taking part in the campaign for the first time this year. A high-tech lighting element developed in cooperation with Ars Electronica, which is modelled on the traces of a printed circuit board and illuminates the entrance of the new headquarters, will shine in purple from Thursday, 30 November, until Monday, 4 December, and will send purple light along the PCB traces in order to express AT&S’s appreciation for the achievements and concerns of people with disabilities.
Diversity as an advantage
“For a globally operating company like AT&S, it is essential to understand and embrace inclusion and equal opportunities,” says Marina Hornasek-Metzl, Senior Director Corporate ESG at AT&S, and explains the motivation behind taking part in the campaign: “By participating in the PurpleLightUp campaign, we are setting a signal, showing that all people who want to work together appreciatively and apply their talent for a better future are welcome at AT&S. We are OneAT&S.”
As of March 2023, AT&S employed 41 people with disabilities, of whom 83 percent worked at locations in Austria. “In our company, people with disabilities work in various different departments ranging from maintenance and production to our laboratories,” emphasises Marina Hornasek-Metzl. In Leoben, AT&S has also partnered with Café Beniva, a centre enabling the people with Down syndrome working there to lead an autonomous lifestyle, for many years.
AT&S considers diversity in the workforce an enormous advantage and values the creative solutions that such diverse teams deliver. The company pursues a zero-tolerance policy against any form of discrimination and, on the International Day of Persons with Disabilities, thanks all employees for their efforts for an inclusive environment at all locations.
Why is organizational change needed? Because in America, people tend to accept that a certain amount of error is normal. You expect the plane to be late. You expect the mail to be undelivered. You expect consumer electronics and products to break down. This translates to our manufacturing operations as well.
Aspocomp Group Plc has concluded the change negotiations started on January 4, 2024, which concerned the company’s entire personnel in Finland, approximately 150 people.
What is your brand and message, and why is this important? After 40 years running a business, I’ve learned the true core values of marketing and why it is critically important to any business success story. You must define and share your message, align your team, and stay in it for the long term. Here are several tips and examples to help you get there.
If you’ve ever heard of a product and thought about how it would work in your life, that’s the result of marketing. It’s a subtle yet powerful force in how business operates today. For this issue of SMT007 Magazine, we gathered some of the most widely recognized authorities on marketing and selling electronics manufacturing services. They explain the sales and marketing process and what it takes to be successful in today’s competitive climate—whether you’re on the giving or receiving end.
On Tuesday, January 30, considered “day zero” of DesignCon 2024, I caught up with Suzanne Deffree, group event director, during the Samtec welcome reception. She gave me an update on the event, particularly the launch of an initiative called 40 Under 40, a years-long effort to enable the next generation of engineers, and their interest in sustainability. We also talked about Drive World, and the important new focus on electric vehicles.