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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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#PurpleLightUp: AT&S Sets a Signal for Inclusion
December 4, 2023 | AT&SEstimated reading time: 1 minute

The International Day of Persons with Disabilities celebrates the important contributions made by people with disabilities in professional and private life. It also aims to raise social awareness of inclusion topics and draw attention to the benefits of an integrative society. In order to increase the visibility of these key issues in every sense of the word and to shine a light on them, companies and institutions in many countries participate in the #PurpleLightUp campaign and light their façades and logos purple.
The international high-tech company AT&S, based in Leoben, is taking part in the campaign for the first time this year. A high-tech lighting element developed in cooperation with Ars Electronica, which is modelled on the traces of a printed circuit board and illuminates the entrance of the new headquarters, will shine in purple from Thursday, 30 November, until Monday, 4 December, and will send purple light along the PCB traces in order to express AT&S’s appreciation for the achievements and concerns of people with disabilities.
Diversity as an advantage
“For a globally operating company like AT&S, it is essential to understand and embrace inclusion and equal opportunities,” says Marina Hornasek-Metzl, Senior Director Corporate ESG at AT&S, and explains the motivation behind taking part in the campaign: “By participating in the PurpleLightUp campaign, we are setting a signal, showing that all people who want to work together appreciatively and apply their talent for a better future are welcome at AT&S. We are OneAT&S.”
As of March 2023, AT&S employed 41 people with disabilities, of whom 83 percent worked at locations in Austria. “In our company, people with disabilities work in various different departments ranging from maintenance and production to our laboratories,” emphasises Marina Hornasek-Metzl. In Leoben, AT&S has also partnered with Café Beniva, a centre enabling the people with Down syndrome working there to lead an autonomous lifestyle, for many years.
AT&S considers diversity in the workforce an enormous advantage and values the creative solutions that such diverse teams deliver. The company pursues a zero-tolerance policy against any form of discrimination and, on the International Day of Persons with Disabilities, thanks all employees for their efforts for an inclusive environment at all locations.
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Julia McCaffrey - NCAB GroupSuggested Items
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 1
07/29/2025 | Dr. Jennie Hwang -- Column: SMT Perspectives and ProspectsOver the years, I have cherished the lessons by Warren Buffett and Charlie Munger at the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska. This year, I was among the more than 40,000 who attended the May 3 meeting. Millions more from around the world, including from the UK, Germany, Japan, China, Panama, and Guatemala, tuned in remotely and via CNBC’s livestream.
Standard of Excellence: Training Your Team to Excel in Customer Service
07/30/2025 | Anaya Vardya -- Column: Standard of ExcellencePeople often consider technical capability and delivery speed as the gold standards in manufacturing, but customer service is a powerful differentiator. Advanced technologies and rigorous certifications may open doors, but the way a company treats its customers determines whether those doors stay open. It’s essential to train teams to deliver exceptional customer service, from top-level leadership to every point of customer interaction.
Powering Progress: Summer 2025 Community Magazine Now Available
07/22/2025 | Community MagazineIn the new Summer 2025 edition of Community Magazine, members of the Global Electronics Association demonstrate what progress really looks like—through innovation on the factory floor, influence on public policy, and investment in the next generation of engineers.
The Big Picture: Our Big ‘Why’ in the Age of AI
06/25/2025 | Mehul Davé -- Column: The Big PictureWith advanced technology, Tesla, Google, Microsoft, and OpenAI can quickly transform life as we know it. Several notable artificial intelligence (AI) studies, including the 2024 McKinsey Global Survey on AI, have offered insights into AI’s adoption, impact, and trajectory. The McKinsey study revealed that AI adoption continues to grow, with 50% of respondents reporting using AI in at least one business area.