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It’s Only Common Sense: Innovative Sales Strategies for Success

07/22/2024 | Dan Beaulieu -- Column: It's Only Common Sense
A Girl Scout wanted to sell more cookies than any of her troop and was smart enough to know she couldn’t do it by going door to door. She knew other Girl Scouts planted themselves in front of grocery stores, and they did well. The previous year she had done the same thing but discovered a problem: People didn’t want to buy cookies on the way into the store, and on their way out, there was a chance they’d already bought some from the wide variety available. So, she put on her thinking cap and set herself up in front of the newly opened marijuana store, and yes, she sold more cookies than anyone else.

SMT Perspectives and Prospects: A Dose of Wisdom

07/10/2024 | Dr. Jennie Hwang -- Column: SMT Perspectives and Prospects
For decades, tens of thousands of people from all walks of life have attended the Berkshire Hathaway Annual Shareholders gathering in Omaha, Nebraska, relishing the opportunity to learn from Warren Buffett and Charlie Munger, who field questions for five hours about life, business, and investing. Reportedly, more than 40,000 people from all over the world attended the 2024 meeting, and millions more watched the livestream of the event.

Forty Years of Innovation at Electra Polymer

06/26/2024 | Marcy LaRont, PCB007 Magazine
In this engaging interview, Don Monn, national sales manager at Electra Polymers, talks about the company's 40th anniversary and recent developments in inkjet solder mask technology. Don shares insights on the company’s history, commitment to innovation, and the environmental benefits of its products. He discusses the challenges and advancements in the circuit board industry since the 1990s, emphasizing the importance of education and mentorship. The conversation highlights Electra's strategic investments and their confidence in future growth.

Global Sourcing Spotlight: How Travel Has Enhanced My Life and Work

06/26/2024 | Bob Duke -- Column: Global Sourcing Spotlight
One of the great things about my job as president of ASC Global Sourcing is that I get to travel around the world, and the best part about that is meeting people of all nationalities and origins. Although we all come from various and different backgrounds, in so many ways we are the same. Most of us share the same family values and love of our country. When it comes to taking our work seriously and wanting to do the best job, we also have pretty similar beliefs.

It’s Only Common Sense: ‘Mad Men’s’ Don Draper on Business and Marketing

06/17/2024 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve always said I’m weary of people who claim they don’t eat meat or watch TV. I’m also amazed by what we can learn from TV, especially good shows like the AMC original program “Mad Men.” This series presented a virtual treasure trove of sayings, ideas, tactics, and strategies. I am not ashamed to admit that I often watched this show with pen and notebook in hand, ready to steal some of the literal pearls of wisdom that fell out of Don Draper’s mouth. If you don’t believe me, go back to season one and watch the episode titled “Carousel.” It still blows me away.
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