Trouble in Your Tank: Implementing Direct Metallization in Advanced Substrate Packaging
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
The Right Approach: Get Ready for ISO 9001 Version 6
#PurpleLightUp: AT&S Sets a Signal for Inclusion
December 4, 2023 | AT&SEstimated reading time: 1 minute
The International Day of Persons with Disabilities celebrates the important contributions made by people with disabilities in professional and private life. It also aims to raise social awareness of inclusion topics and draw attention to the benefits of an integrative society. In order to increase the visibility of these key issues in every sense of the word and to shine a light on them, companies and institutions in many countries participate in the #PurpleLightUp campaign and light their façades and logos purple.
The international high-tech company AT&S, based in Leoben, is taking part in the campaign for the first time this year. A high-tech lighting element developed in cooperation with Ars Electronica, which is modelled on the traces of a printed circuit board and illuminates the entrance of the new headquarters, will shine in purple from Thursday, 30 November, until Monday, 4 December, and will send purple light along the PCB traces in order to express AT&S’s appreciation for the achievements and concerns of people with disabilities.
Diversity as an advantage
“For a globally operating company like AT&S, it is essential to understand and embrace inclusion and equal opportunities,” says Marina Hornasek-Metzl, Senior Director Corporate ESG at AT&S, and explains the motivation behind taking part in the campaign: “By participating in the PurpleLightUp campaign, we are setting a signal, showing that all people who want to work together appreciatively and apply their talent for a better future are welcome at AT&S. We are OneAT&S.”
As of March 2023, AT&S employed 41 people with disabilities, of whom 83 percent worked at locations in Austria. “In our company, people with disabilities work in various different departments ranging from maintenance and production to our laboratories,” emphasises Marina Hornasek-Metzl. In Leoben, AT&S has also partnered with Café Beniva, a centre enabling the people with Down syndrome working there to lead an autonomous lifestyle, for many years.
AT&S considers diversity in the workforce an enormous advantage and values the creative solutions that such diverse teams deliver. The company pursues a zero-tolerance policy against any form of discrimination and, on the International Day of Persons with Disabilities, thanks all employees for their efforts for an inclusive environment at all locations.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
Dan’s Biz Bookshelf: ‘Still Broke: Walmart’s Remarkable Transformation'
09/11/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfRick Wartzman’s Still Broke: Walmart’s Remarkable Transformation and the Limits of Socially Conscious Capitalism is both a wake-up call and a mirror—showing us things we might not want to admit. He doesn’t come out swinging with anti-corporate rage or idealistic fluff. No, he does something more powerful. He tells the plain, honest, uncomfortable truth, and those with a stake in business, leadership, or the American economy should read this book.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
Standard of Excellence: The Human Touch in an Automated World
08/27/2025 | Anaya Vardya -- Column: Standard of ExcellenceWe live in a world where everything from groceries to tech support is a click away. Automation has revolutionized the way we conduct business. From order tracking systems to AI-powered chatbots, automation can increase speed, improve accuracy, and reduce costs. However, with all that progress comes a critical challenge: How do we ensure that we don’t lose the human touch, the very thing that makes business relationships meaningful?
It’s Only Common Sense: 20 Lessons in 20 Years—A Career in Common Sense
08/25/2025 | Dan Beaulieu -- Column: It's Only Common SenseIt’s been 20 years and 1,000 columns since I published my first monthly edition called “It’s Only Common Sense” on Sept. 5, 2005. I had only written 10 columns when I realized I couldn’t be confined to once a month. I simply had too much to say. So, on July 31, 2006, I started writing once a week, and let me tell you, that’s a lot of Mondays spent thinking, listening, watching, and writing about this wild, brutal, and beautiful industry we call the printed circuit board business.