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Howard Goff New President of NCAB North AmericaDecember 8, 2023 | NCAB Group
Estimated reading time: 1 minute
Howard Goff, currently VP Sales for NCAB Group and earlier President of the Europe segment, has been appointed President of NCAB North America.
NCAB has been present in the US since 2012 and over the years has grown through a series of acquisitions to become a significant player in this important region. Our market share is still considerably lower than in the Nordic and Europe segments, and thus continued strong growth in America is a priority for the group.
We are therefore happy to announce that we are strengthening our team in North America. With Howard´s transition, we will inject long-term experience from the NCAB model and will leverage his network within NCAB to accelerate growth in the US.
“I am delighted to take on the role of President NCAB Group, North America. I have spent more than 30 years within the PCB industry, 13 of these, working for NCAB Group in various roles, starting with the greenfield start-up of NCAB in the UK in 2010. We have a strong and dedicated team in the US, serving our customers from 6 different locations. Adding value, being present, and supporting our customers with all of the USPs NCAB is known for will become my way of working for the coming years,” says Howard Goff.
Robert Balson, currently President of NCAB North America, has decided to explore opportunities outside NCAB. Howard will step into his new role during December 2023.
Arjan Sinoo, currently Managing Director of NCAB Group Benelux, has been promoted to the position of VP Global Sales and member of the Group Management of NCAB when he takes over the position from Howard Goff, who has recently been appointed VP and president North America.
Net sales decreased by 14% to SEK 878.6 million (1,026.1). Both net sales and order intake were negatively impacted by lower prices and customers’ inventory adjustments. In USD, net sales decreased 13%. For comparable units, the decrease in net sales was 23% in SEK, and 22% in USD.
The survey and action platform Brilliant Future has announced that NCAB Group has been awarded the best employer in the Construction, Manufacturing, and Industrial category for the 2024 edition of the Brilliant Awards – Employee Experience.
NCAB Group has signed an agreement to acquire 100% of the shares in Electronic Advanced Circuits S.L. based in Madrid, Spain. The transaction is estimated to close in November 2023.
NCAB scored overall 73 out of 100 which places us amongst the top 5 percent of the 85,000 companies globally that have been rated by EcoVadis, and top 3 percent in the Manufacture of electronic components and boards industry.