Marcy’s Musings: Advancing the Advanced Materials Discussion
The Marketing Minute: Cracking the Code of Technical Marketing
Trouble in Your Tank: Implementing Direct Metallization in Advanced Substrate Packaging
AAC, UltraSense Partner to Create Touch Experience Solutions for Cars and Consumer Electronics
December 19, 2023 | PRNewswireEstimated reading time: 2 minutes
AAC Technologies, a global leader in haptics products including RichTap®, announced a strategic partnership with UltraSense Systems, innovators of SmartSurface touch interfaces, to create holistic touch experience solutions for automotive and consumer electronics markets. As consumers demand more intuitive touch interfaces, the AAC and UltraSense partnership can help accelerate the industry transition from mechanical buttons to solid-state digital buttons.
UltraSense TouchPoint HMI Controllers are already in production in automotive applications like infotainment systems, steering wheels, and EV motorized charge port door systems. AAC's RichTap® linear actuator motors and rendering engine achieve multi-dimensional haptic experiences across a range of scenarios. Together, UltraSense HMI Controllers and AAC RichTap® enable multi-mode touch and haptic feedback for an elevated user touch experience.
UltraSense and AAC collaborate to create joint designs for automotive and consumer electronics. The AAC and UltraSense partnership reduces engineering development time required to fuse multi-mode touch, backlighting, and haptics as a fully integrated solution, while accelerating the ability to replace the last mechanical buttons with touch-on-metal interfaces and sliders to offer a premium interactive experience. Touch, pressure, and haptic feedback, with complemental advantages, are necessary and inseparable with each other to provide ultimate user experiences. With such partnership, more imagination and opportunity will come in the future.
In addition to streamlining design and development time, the strategic agreement between UltraSense and AAC enables joint sales and marketing opportunities with strategic customers.
"We see the demand for high-quality tactile experiences expanding from smartphones to smart cars," said Kelvin Pan, Executive Vice President of AAC Technologies. "AAC has already launched the first software/hardware integrated automotive haptics solution for smart cockpits powered by AAC's high-performance X-axis linear actuators and corresponding algorithms. Now, with UltraSense we can deliver an exceptional touch experience across virtual buttons, steering wheels and more."
"We are continuously keeping an eye on excellent companies and teams with strategic synergy to collaborate and enhance the user experience of relevant industry solutions," said Derek Ma, Strategic Investment Director of AAC. "Sensitive perception and authentic feedback are the foundation of high-quality tactile interaction solutions. We are pleased to establish a strategic partnership with UltraSense to provide customers with the highest quality tactile interaction solutions.
"Our partnership with AAC Technologies makes it even easier for our OEMs and tier-suppliers to adopt complete touch experience solutions for smartphones and cars," said Mo Maghsoudnia, Founder and CEO of UltraSense Systems. "By combining our patented touch and force technologies and InPlane Sensing solutions with AAC's RichTap® haptics solution, we together are redefining touch experiences for users while making it easier for manufacturers to adopt new solid-state technology."
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Driving Innovation: Depth Routing Processes—Achieving Unparalleled Precision in Complex PCBs
09/08/2025 | Kurt Palmer -- Column: Driving InnovationIn PCB manufacturing, the demand for increasingly complex and miniaturized designs continually pushes the boundaries of traditional fabrication methods, including depth routing. Success in these applications demands not only on robust machinery but also sophisticated control functions. PCB manufacturers rely on advanced machine features and process methodologies to meet their precise depth routing goals. Here, I’ll explore some crucial functions that empower manufacturers to master complex depth routing challenges.
Airbus to Design and Build ESA’s ExoMars Rover Lander Platform
03/31/2025 | AirbusAirbus has been selected by the European Space Agency (ESA) and Thales Alenia Space (TAS - a joint venture between Thales (67%) and Leonardo (33%)), the ExoMars industrial prime contractor, to build key systems for the ExoMars lander that will safely place the Rosalind Franklin rover on the surface of the Red Planet.
Incap UK Enhances Quality Assurance with Advanced X6600B X-Ray Inspection System
11/04/2024 | IncapIncap UK is pleased to announce the addition of the X6600B X-Ray Inspection System to our facility, a state-of-the-art 6-axis universal precision inspection solution.
Würth Elektronik Presents its Optical Sensors for Object Recognition
10/10/2024 | Wurth ElektronikWürth Elektronik launches a new program for optical sensors (product code: WL-OSEN) with the first two components. These compact modules contain both emitters and detectors for infrared light at 940 nm wavelength. A special feature:
Wearable Devices Strengthens its Presence in the Defense Sector with New Sale to a Global Defense Company
08/20/2024 | GlobeNewswireWearable Devices Ltd. (the “Company” or “Wearable Devices”), a technology growth company specializing in artificial intelligence (“AI")-powered touchless sensing wearables, previously announced that a global defense company has purchased its state-of-the-art Mudra Development Kit (“MDK”) to evaluate certain deep-level capabilities. This purchase, announced on July 24, 2024, marks additional opportunities for Wearable Devices in the defense market, following its previous agreement with another defense sector leader.