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FSQuality Circuits to Showcase Advanced PCB Manufacturing Capabilities at PCB West 2026

09/18/2026 | FSQuality Circuits
FSQuality Circuits (FQC), a leading Thailand-based manufacturer of advanced printed circuit boards, will exhibit at PCB West 2026, taking place September 29 through October 2 at the Santa Clara Convention Center in Santa Clara, California.

Dan’s Biz Bookshelf: ‘Building a Story Brand 2.0’

09/15/2026 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Occasionally, a business book comes along that makes you stop and say, “Yes, this makes sense. Why are we making it so complicated?” Donald Miller’s "Building a Story Brand 2.0: Clarify Your Message So Customers Will Listen" is that kind of book. I have spent most of my career working with companies on sales, marketing, branding, positioning, and business development. One of the biggest problems I see is that companies have a very difficult time explaining what they do in a way that customers actually care about. They know their own company too well.

Below the Surface: What Engineers Find Challenging About High Frequency Signal Integrity

09/17/2026 | Chandra Gupta -- Column: Below the Surface
How do materials affect RF signal performance? It’s a fair question, and most will assume they already understand the answer. But this misunderstanding is exactly why so many high frequency designs underperform, require rework, or worse, fail in the field. Below the surface, where signal integrity is either preserved or destroyed, the truth is that at high frequencies, material selection matters, and that’s where most engineers get it wrong.

Elementary, Mr. Watson: The Rise and Fall of Europe's PCB Design Community

09/16/2026 | John Watson -- Column: Elementary, Mr. Watson
One of the most famous lines associated with the attack on Pearl Harbor was attributed to Japanese Admiral Isoroku Yamamoto. After the horrific attack of Dec. 7, 1941, he was reported to declare, "I fear all we have done is to awaken a sleeping giant." That image has endured because it captured the moment when something enormous, and perhaps underestimated, began to move. Today, another giant is awakening in Europe, and it may not be what or where you expect. It’s not from one country, company, or organization, but from an entire region that has built a deep engineering heritage and a long history in electronics. At the center is Europe’s PCB design community.

SMTA Guadalajara: 15 Years of Advancement in Electronics Manufacturing

09/09/2026 | Ana Maria Mendoza, SMTA Mexico
This year, SMTA Guadalajara Expo & Tech Forum, Oct. 7–8, marks 15 years of supporting and advancing the electronics manufacturing industry in the region. Over the years, the event has grown steadily in both attendance and industry impact, becoming one of the most important events of its kind in Latin America. SMTA Guadalajara brings together OEMs, EMS providers, suppliers, academia, and industry experts. As one of Mexico's largest electronics manufacturing hubs, Guadalajara provides the ideal setting for companies to discover new technologies, strengthen partnerships, and exchange technical knowledge.
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