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It’s Only Common Sense: How to Win Back Lost Customers

07/28/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Losing customers is inevitable. However, while it’s tempting to focus solely on acquiring new customers, it’s significantly valuable to regain lost customers. I call it bringing home the orphans, and it requires understanding their needs, addressing their concerns, and reestablishing trust.

From Factory Floor to ‘The Component Store’

07/25/2025 | Marcy LaRont, I-Connect007
Daniel Beauvois began his career in PCB manufacturing 15 years ago with zero industry experience—just a willingness to learn. Daniel immersed himself in every step of circuit board production, from hanging out on the factory floor to giving plant tours. Now, as founder of The Component Store, he’s an independent sales rep known for integrity, persistence, and deep technical knowledge. In this interview, Daniel reflects on his journey, the realities of being an outside rep, and what it takes to earn—and keep—a customer’s trust in an ever-evolving electronics industry.

Technica USA Hosts ASMPT Management Team for Midyear Business Review

07/22/2025 | Technica USA
Technica USA was pleased to host the management team from ASMPT for a strategic midyear business review at its headquarters in San Jose, California.

The Chemical Connection: Sales Organization from a Capital Equipment Perspective

07/22/2025 | Don Ball -- Column: The Chemical Connection
The sales organization for a capital equipment supplier to the PCB industry tends to differ slightly from a supplier that manufactures and sells circuit boards to their customers. After all, our sales depend on the printed circuit board manufacturer’s sales. If business falls off, you tend to delay or reconsider the need for new or upgraded capital equipment, and then our sales fall off. If your sales go up and you need to increase capacity or replace old equipment, our sales also trend upwards.

NEOTech’s Agave 1 Facility Earns AS9100 Certification for Commercial Aerospace Manufacturing Excellence

07/17/2025 | NEOTech
NEOTech, a premier provider of electronic manufacturing services (EMS), integrated design engineering, and advanced supply chain solutions for the aerospace and defense, medical device, and high-tech industrial markets, proudly announces that its Agave 1 manufacturing facility in Juarez, Mexico has officially received AS9100 certification.
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