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SMT007 Magazine February 2024 Issue: Boost Your Sales
February 1, 2024 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute

Boost Your Sales
Every part of your business can be evaluated as a process, including your sales funnel. But what are the key steps to boosting that optimization? Optimizing your sales process requires a coordinated effort between marketing and sales. In this issue of SMT007 Magazine, we asked industry experts in marketing and sales for their best advice on how to turn the art of sales into a science.
To tackle this topic, we conducted a roundtable discussion with a panel of experts on marketing and selling in electronics manufacturing. Our panel includes a former Fortune 200 vice president, an expert industry consultant, an industry-leading expert on content marketing, and experienced marketing professionals. With a virtual room full of passionate marketing and sales professionals, the conversation was lively and informative. We then asked our experts to take a deeper dive into their topics for separate articles.
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Indium Promotes Huang to Senior Manager, Marketing Communications
08/28/2025 | Indium CorporationWith its commitment to innovation and growth through employee development, Indium Corporation announces the promotion of Jingya Huang to Senior Manager, Marketing Communications, to continue to lead the company’s branding and promotional efforts.
Ta Yang Group Holdings Limited Announcing AI Transformation Blueprint
08/21/2025 | ACN NewswireTa Yang Group Holdings Limited, a well-established Hong Kong-listed company with nearly two decades of market presence, plans to further advance comprehensively into the Web 4.0 field and artificial intelligence (AI) industry.
The Marketing Minute: Staying Positive When the Market Isn’t
08/20/2025 | Brittany Martin -- Column: The Marketing MinuteIn today’s volatile electronics market, buffeted by tariffs, supply-chain shifts, and squeezed margins, it’s tempting to tighten belts and cut your marketing budget. But history shows us that the quietest brands get forgotten fastest. Staying visible is not a luxury; it’s a competitive advantage.
It’s Only Common Sense: Sales as a Team Sport
08/04/2025 | Dan Beaulieu -- Column: It's Only Common SenseAnyone who has played, or even watched, sports knows that it’s not just about scoring points or making big plays—it’s about everyone working together toward a common goal. Sales is no different. Too often, sales is considered an individual activity, with each salesperson striving to hit his or her targets. However, the reality is that sales works best when it’s treated as a team sport, with everyone working toward a common goal.
Dan’s Sales Guide: Master Your Sales Game in 2025 and Beyond
07/30/2025 | Dan Beaulieu, D.B. Management GroupIndustry veteran Dan Beaulieu has compiled more than 80 of his favorite sales tips and suggestions to help you create your own sales and marketing playbook. “I’ve been in this business for over 40 years, and I’ve seen companies spend hundreds of thousands of dollars on equipment, expand factories, rebrand multiple times, and hire consultants until the parking lot is full,” Dan says. But when it comes to time for companies to invest in something that will actually grow their revenue, Dan has found that their sales and marketing strategies aren’t as strong as they should be. However, there's a solution.