Global Sourcing Spotlight: How Global Sourcing Drives Innovation
One World, One Industry: IPC APEX EXPO 2025 Marks a Special Anniversary Year
Nolan’s Notes: Your Golden Ticket
SMT007 Magazine February 2024 Issue: Boost Your Sales
February 1, 2024 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute
Boost Your Sales
Every part of your business can be evaluated as a process, including your sales funnel. But what are the key steps to boosting that optimization? Optimizing your sales process requires a coordinated effort between marketing and sales. In this issue of SMT007 Magazine, we asked industry experts in marketing and sales for their best advice on how to turn the art of sales into a science.
To tackle this topic, we conducted a roundtable discussion with a panel of experts on marketing and selling in electronics manufacturing. Our panel includes a former Fortune 200 vice president, an expert industry consultant, an industry-leading expert on content marketing, and experienced marketing professionals. With a virtual room full of passionate marketing and sales professionals, the conversation was lively and informative. We then asked our experts to take a deeper dive into their topics for separate articles.
Share on:
Suggested Items
Indium Expert to Present on Gold Solder Solutions for Medical Applications at IMAPS 2025 Workshop
02/26/2025 | Indium CorporationIndium Corporation Senior Product Specialist Jason Farrell will deliver a technical presentation at the IMAPS Advanced Packaging for Medical Microelectronics Workshop, taking place March 5-7 in Phoenix Arizona.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
02/21/2025 | Nolan Johnson, I-Connect007When I first started covering trade shows for I-Connect007 about six years ago, my calendar would see me attending shows 13 of the 23 weeks over the winter. Much has changed since the pandemic, and I bring this up because my picks for the week reflect on that. Which makes sense, because we’re already launched into a new and important trade show season. From Brittany Martin’s invaluable tips for making the most of your marketing efforts, to SMTA’s new scholarship, there’s a lot of information to be had. I hope you read it the first time around, but if not, it’s worth checking out. Share it with your colleagues. Let’s get this news out there.
The Marketing Minute: Trade Shows—The Investment That Keeps on Giving
02/19/2025 | Brittany Martin -- Column: The Marketing MinuteThink trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).
OE-A Elects New International Board of Directors
02/07/2025 | OE-AThe members of the OE-A (Organic and Printed Electronics Association) appointed Dr. Alain Schumacher, IEE, as the new Chair of the Board of Directors at the end of January. Dr. Luke Pan, Brilliant Optoelectronic Technology is the new Vice Chair for Asia. Dr. Carsten L. Herzhoff, Lohmann, and Dr. Chloé Bois, ICI, are elected as Vice Chair Europe and North America respectively.
Samsung, Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology
02/06/2025 | BUSINESS WIRESamsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.