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SMT007 Magazine February 2024 Issue: Boost Your Sales
February 1, 2024 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute

Boost Your Sales
Every part of your business can be evaluated as a process, including your sales funnel. But what are the key steps to boosting that optimization? Optimizing your sales process requires a coordinated effort between marketing and sales. In this issue of SMT007 Magazine, we asked industry experts in marketing and sales for their best advice on how to turn the art of sales into a science.
To tackle this topic, we conducted a roundtable discussion with a panel of experts on marketing and selling in electronics manufacturing. Our panel includes a former Fortune 200 vice president, an expert industry consultant, an industry-leading expert on content marketing, and experienced marketing professionals. With a virtual room full of passionate marketing and sales professionals, the conversation was lively and informative. We then asked our experts to take a deeper dive into their topics for separate articles.
Suggested Items
The Marketing Minute: Wired for Trust
05/21/2025 | Brittany Martin -- Column: The Marketing MinuteWhen it comes to marketing, people aren’t looking for a sales pitch. They want useful insights from someone they trust. That’s where ethos, or credibility, plays a key role. In classic rhetoric, ethos is all about credibility, or how much trust and authority you bring to the table. In modern marketing, it’s still the secret sauce. The best part? You don’t have to be a celebrity or a Fortune 500 brand to earn it.
Connection Wins Intel Partner of the Year Award for AI PC
05/16/2025 | BUSINESS WIREConnection, a leading information technology solutions provider to business, government, healthcare, and education markets, is pleased to announce that it has received Intel’s 2025 Partner of the Year award for AI PC. Connection earned this distinction for demonstrating exceptional technology innovation and collaboration in developing solutions and marketing strategies.
Creative Electron Strengthens Leadership Team with Strategic Appointments in Marketing and SMT Business Unit
05/08/2025 | Creative ElectronCreative Electron, the largest U.S. manufacturer of X-ray inspection systems for the electronics industry, is proud to announce the addition of two seasoned leaders to its executive team: Wagner Lima as Marketing Director and Giancarlo De La Garza as SMT Business Unit Director.
Dan’s Biz Bookshelf: ‘Growth Hacker Marketing’
05/08/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfSometimes, a book comes along that challenges everything you thought you knew about your profession. For those in marketing, PR, or advertising, Ryan Holiday’s "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" is that book. It’s a powerful manifesto for a new era of marketing.
Alternative Manufacturing Inc. (AMI) Appoints Gregory Picard New Business Development Manager
05/01/2025 | Alternative Manufacturing, Inc.Alternative Manufacturing Inc. (AMI) is pleased to announce the appointment of Mr. Gregory Picard as our new Business Development Manager. Picard brings a wealth of experience in Sales and Business Development, having worked with some of the most prominent names in the industry.