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IPC Global Insight Newsletter: It’s Happening Now, for You
February 14, 2024 | Nolan Johnson, I-Connect007Estimated reading time: 5 minutes

Information is knowledge, and IPC’s weekly Global Insight newsletter provides curated, highly relevant content on what’s happening within IPC and on a broader scale to help you make better business decisions and stay on trend in today’s world of electronics manufacturing.
In this interview, Brian Knier, vice president and chief marketing officer at IPC, discusses the compelling reasons this newsletter is a must-read for a worldwide audience that wants to compete in this global marketplace.
Nolan Johnson: Brian, what is the importance of Global Insight? What content are you striving to deliver to the readership through this newsletter?
Brian Knier: We're in a very dynamic industry. Global Insight is an opportunity to provide curated content that is relevant and timely for our readers—IPC members and our nonmembers alike—so they know about the activities we're pursuing, outcomes we’ve learned, industry news headlines, what's coming up, benefits of IPC membership, and other things we're doing on their behalf. We keep it very streamlined and focused on the things that they need to know. It's easy to read and digest.
Johnson: There is so much in the news to sort through; I’m sure a focused perspective is valuable.
Knier: An area where we get a lot of readership is in compliance and regulatory affairs. Those are ever-changing landscapes, and with the help of our advocacy team, we provide timely information for your business. The format of Global Insight allows you to easily scan the headlines and summaries and then choose the articles that are most relevant to you. The articles are short and easy to read. We are cutting through the clutter to bring our readers what we know will be most relevant and timely. These are the things you want to know right now.
Johnson: What specific methods does the IPC Global Insight newsletter team use to find the most relevant news headlines?
Knier: We're always looking for fresh and dynamic ways to improve the content. We do readership surveys from time to time, and this provides helpful feedback. For example, we’re working on a new, regular feature that invites subject matter experts within IPC and the broader electronics community to identify five things they’ve read in the past 30 days that they think will have the most impact. IPC Global Insight editorial staff will gather these headlines and share those (and their insights) with our audience. This is an important opportunity for us to extend our knowledge base within the industry, and to hear from leaders in many areas, from environmental to advanced packaging, manufacturing to design. Tapping into that subject matter expertise is pretty exciting.
Johnson: From the results of the reader feedback, what seems to be IPC Global Insight’s strongest asset?
Knier: We have designed this newsletter with our readers in mind, and we always get high marks on the quality and readability of the content. Our readership increases every year because of that. The word is out that this newsletter cuts out the fluff and provides just what readers need to know about how IPC is advocating on behalf of and serving the industry. IPC members automatically have access to the newsletter, and we encourage them to use it to better interact with the programs and solutions we offer. I know readers also appreciate that its delivery is consistent and reliable.
We also have a global audience, and it’s part of IPC’s mission to reach all parts of this worldwide industry. We have readers from India to China, the U.S., Mexico, and beyond. As a result, we are making a concerted effort to extend our coverage into those regions.
Johnson: Access to IPC Global Insight comes with IPC membership, but can nonmembers access the newsletter as well?
Knier: Yes, it's designed with the entire industry in mind, but with a nod toward our members. We want them to be aware of the advantages of being an IPC member. There are unique benefits for members; it's always good for us to keep that in front of them, especially as new benefits become available.
For nonmembers, we feel that as they read the newsletter and learn more about what we do for the industry, they’ll consider joining us as a member company.
Johnson: There are a lot of publications and channels vying for your attention. What makes this publication stand out? How does reading this newsletter every week benefit the reader’s bottom line?
Knier: IPC Global Insight is a dedicated, weekly resource to find out what's happening at IPC. We've designed the newsletter with that in mind. The content you find elsewhere is not likely to be as relevant and as focused as it is here. From standards to education to advocacy, we cover the solutions IPC is working for on behalf of the industry.
Johnson: IPC is doing a lot of great work. The fact is, every week, you have multiple headlines, news releases, and even IPC Community magazine. Tell us about those marketing efforts.
Knier: Yes, we do all those things. IPC Community, a quarterly magazine that is now a year old, is one of our most recent efforts dedicated to telling the success stories of our members. IPC Global Insight is dedicated to the news of IPC. These publications complement each other by helping our members stay in tune with what's going on.
Together, these two publications cut through the noise and keep you up to speed. This makes for a valuable communication channel not only with the industry but also with our members.
Johnson: Is there anything else you’d like to share about IPC Global Insight?
Knier: There is some new energy around our newsletter; we've recently moved production and support into IPC Publishing Group, which includes the I-Connect007 family of publications. We feel there is a much stronger partnership in developing the content and supporting our advertisers who want to reach that same audience. We've got some new energy, and that's pretty exciting for us.
Learn more here about subscribing to IPC Global Insight.
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Creating Connections in Mexico
07/30/2025 | Michelle Te, Community MagazineA concerted effort by the Global Electronics Association—Mexico team over the past year has created inroads for the Global Electronics Association (formerly IPC) with leading electronics companies, government offices, and academic institutions in Mexico. “Our goal is to bring more awareness to what the Global Electronics Association is and what it offers,” says Lorena Villanueva, senior director. “We also aim to increase our membership. Of 3,200 members of the Global Electronics Association, only 180 are in Mexico.”
Powering Progress: Summer 2025 Community Magazine Now Available
07/22/2025 | Community MagazineIn the new Summer 2025 edition of Community Magazine, members of the Global Electronics Association demonstrate what progress really looks like—through innovation on the factory floor, influence on public policy, and investment in the next generation of engineers.
TRI to Exhibit at SMTA Queretaro Expo 2025
07/16/2025 | TRITest Research, Inc. (TRI), the leading provider of test and inspection systems for the electronics manufacturing industry, is pleased to announce plans to exhibit at the SMTA Querétaro Expo 2025, scheduled to take place on July 24, 2025, at the Querétaro Centro de Congresos y Teatro Metropolitano.
Global PCB Connections: Let the Spec Fit the Board, Not Just the Brand
07/17/2025 | Jerome Larez -- Column: Global PCB ConnectionsIf you’ve ever seen an excellent PCB quote delayed, or worse, go cold because of a single line on the fab print, you’re not alone. Often, that line reads something like, “Use 370HR only,” or “IT-180A required.” These and other brand-name materials are proven performers, but unless your design needs that specific resin system (say, for RF performance, thermal reliability, or stringent CAF resistance), you may inadvertently be holding your job hostage.
IPC Hall of Fame Spotlight Series: Highlighting Lionel Fullwood
07/15/2025 | Dan Feinberg, I-Connect007Many IPC members who have contributed significantly to IPC and our industry have been awarded the IPC Raymond E. Pritchard Hall of Fame (HOF) Award. Though many early HOF members have passed away and are unknown to today’s IPC membership, their contributions still resonate. This special series on IPC Hall of Fame members provides a reminder of who was honored and why. As a bonus, for those who are still around, we get to find out what these talented individuals are up to today.