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The Marketing Minute: The Tyranny of the Dashboard

07/08/2026 | Brittany Martin -- Column: The Marketing Minute
For years, I treated my health like a dashboard. I tracked my steps, calories, protein intake, sleep score, and resting heart rate. If a number could be attached to it, I wanted to optimize it, and I got pretty good at it. But the dashboard wasn't telling the whole story, and that was a problem. I could hit every target and still feel exhausted. I could achieve every metric while ignoring stress, recovery, and whether I actually felt healthy. Eventually, I realized I'd become less interested in my health than in producing good numbers. I had become a slave to the dashboard.

AGC's Advanced PCB Material Solutions

04/17/2026 | Real Time with... APEX EXPO
AGC's line includes advanced PCB materials for critical industries such as aerospace, defense, and medical. This interview highlights their commitment to North American sourcing, offering solutions to today's challenges. AGC provides specialized automotive PCB materials including fastRise, a low-loss non-reinforced prepreg designed for high-frequency applications like 77 GHz radar.

A 60-Year Legacy of PCB Innovation from IEC

04/17/2026 | Real Time with... APEX EXPO
Chris Hrusovsky, director of business development for International Electronic Components (IEC), shares his company’s commitment to customer partnerships, seamless service, and technical support for fabricators. Chris updates us on technological advancements in direct imaging, copper-filled vias, and the company's global collaborations driving innovation in consumables and equipment.

Indium Faces Complex Soldering Head On

04/17/2026 | Real Time with... APEX EXPO
Kevin Brennan of Indium Corporation discusses the complexities of soldering diverse component sizes on high-performance computing boards. He introduces DuraFuse LT solder paste, a novel solution designed to address challenges like uneven heating and warpage during reflow. This innovative alloy enables a wider operational window, reducing peak temperatures and enhancing product reliability without requiring board redesign.

The Future of Reflow Soldering Is Here

04/16/2026 | Real Time with... APEX EXPO
Michael Hanke discusses how Rehm Thermal Systems is revolutionizing thermal solutions in electronics assembly with their innovative flux-free, no-clean soldering process. This is truly a game changing process that eliminates chamber cleaning and streamlines production. Developed with paste suppliers, this advanced technology promises significant time and cost savings while ensuring high-quality results.
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