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Suggested Items

Meet Emerging Engineers Ahmon Brooks-Starks and Nicolas ‘Cole’ Gregory, Summit Interconnect

05/29/2026 | Michelle Te, I-Connect007
While attending the Newcomers Reception at APEX EXPO 2026, I visited with Ahmon Brooks-Starks and Nicolas “Cole” Gregory, two new members of the Global Electronics Association’s Emerging Engineer Program. You might be a bit surprised at their backgrounds, but (hint) having a foundation in science has translated well into their jobs at Summit Interconnect.

Don't Buy AI, Learn It: A Fabricator's Guide to Getting Started, Part 1

05/27/2026 | Sean Patterson, CrossGen AI
The first hard truth about AI in PCB fabrication is that you can buy software, but you cannot buy capability. You can sign a contract, schedule demos, put a few logos on a slide, and tell your team you now have an AI strategy. Plenty of companies are doing some version of that right now. But if the people in your plant do not know how to use AI in real work, then your purchase was more akin to buying a gym membership and never going. (Don’t take that as criticism; it’s just how it works.)

The 2027 Defense Deadline That is Forcing the U.S. to Rebuild 40 Years of Lost Tech

05/13/2026 | PRNewswire
Roughly 40 years ago, the United States made a decision that seemed perfectly rational at the time: it stopped processing rare earths.

Elementary, Mr. Watson: The Design Matrix—Revealing the Hidden Truths of Reality

05/12/2026 | John Watson -- Column: Elementary, Mr. Watson
“It seems you've been living two lives.” In one life, you're the respectable and responsible PCB design professional who follows the rules, works, pays taxes, meets deadlines, runs the checks, and even helps the landlady take out her garbage. In the other life, you’re the PCB designer who senses that something is wrong, searches for the deeper meaning behind their work, and can no longer fully accept the design world exactly as it has been presented. Welcome to the Design Matrix.

The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?

05/13/2026 | Brittany Martin -- Column: The Marketing Minute
Hypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.
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