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ASC Sunstone Circuits Promotes Kelly Atay to Marketing and Sales Manager

03/04/2024 | ASC Sunstone
Matt Stevenson, vice-president, and general manager of ASC Sunstone, announces the promotion of long-time employee Kelly Atay to the position of marketing and sales manager. In her new role, Atay will assume the responsibility of managing the company’s customer service team and handling all marketing as well.

The Knowledge Base: The Evolution of Conscious Marketing

02/12/2024 | Mike Konrad -- Column: The Knowledge Base
Marketing is an evolving field, and the strategies that worked in the past may no longer be as effective in today's digital age. Traditional marketing, characterized by companies boasting about their products' greatness through technical specifications and braggadocious statements, is becoming increasingly obsolete. In contrast, conscious marketing focuses on providing solutions to problems by educating and connecting with the audience on a deeper level. Younger generations, in particular, have developed automatic filters in their minds that sift out marketing hype. This shift toward problem-solving and value creation is redefining the landscape of marketing.

Relationship Selling Never Grows Old

02/07/2024 | Dan Feinberg, I-Connect007
The first step for a sales team is to directly interact with the targeted customers, converting the leads (created by advertising and research done by the marketing team) into sales. Marketing is the first chapter, and sales is the rest of the story. Get to know the customer and build a relationship with the key decision-makers, be they process engineers, purchasing agents, or just about everyone in between.

Effectively Conveying Your Brand—and Your Message

02/07/2024 | Barry Matties, I-Connect007
What is your brand and message, and why is this important? After 40 years running a business, I’ve learned the true core values of marketing and why it is critically important to any business success story. You must define and share your message, align your team, and stay in it for the long term. Here are several tips and examples to help you get there.

Sales and Marketing: Our Roundtable of Experts

02/06/2024 | I-Connect007 Editorial Team
If you’ve ever heard of a product and thought about how it would work in your life, that’s the result of marketing. It’s a subtle yet powerful force in how business operates today. For this issue of SMT007 Magazine, we gathered some of the most widely recognized authorities on marketing and selling electronics manufacturing services. They explain the sales and marketing process and what it takes to be successful in today’s competitive climate—whether you’re on the giving or receiving end.
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