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It’s Only Common Sense: Customers Need Confidence More Than Low Prices

08/24/2026 | Dan Beaulieu -- Column: It's Only Common Sense
It’s a business myth that customers buy primarily on price. This belief has shaped sales strategies for decades, but after more than 40 years working with electronics manufacturers, OEMs, and EMS providers around the world, I have learned this simply is not true. Customers are actually looking for the lowest risk. From AI to advanced manufacturing technologies, we are producing products that would have seemed impossible only a few years ago. Every new product carries enormous expectations, and every supplier becomes an important part of that customer's success. In an environment like this, confidence has become one of the most valuable products any company can offer.

How San Francisco Circuits Achieved CMMC Certification

08/25/2026 | Daniel Porton and Alex Danovich, San Francisco Circuits
When the U.S. Department of Defense began signaling that cybersecurity self-attestation would eventually give way to mandatory third-party certification, San Francisco Circuits decided to get ahead of it. That decision, made in 2019, shaped everything that followed: the systems we implemented, the partners we engaged, and the audit we ultimately passed. This is the story of that process, including what worked, what added complexity, and what we'd tell other EMS companies and defense suppliers that are now facing the same path.

Powering the Future: From Substrate to System—The Power Module Assembly

08/19/2026 | Brian Buyea -- Column: Powering the Future
If you ask 10 engineers what “assembly” means in electronics, you’ll likely get 10 variations of the same answer: placing components on a board and soldering them down. That definition might work for traditional PCB-based electronics, but in high-power, high-reliability systems, it falls short by a mile.

The Marketing Minute: Why I Wrote 'Marketing in 17 Minutes'

08/12/2026 | Brittany Martin -- Column: The Marketing Minute
This month, I'm excited to release my first book, "Marketing in 17 Minutes: A Guide to Marketing in the Electronics Industry." After writing 17 (and more) Marketing Minute columns and working with electronics companies, I realized I was repeatedly answering similar marketing questions. Rather than leaving those lessons scattered across a year's worth of columns, I brought them together into one practical guide. 

Designing for the Human Eye: Three Lessons Every PCB Designer Should Know About LED Displays

08/06/2026 | Stephen V. Chavez, Siemens EDA and PCEA
A display is one of the few electronic subsystems where PCB design decisions become visible to the end user. A few milliohms of resistance, a slight impedance discontinuity, or a few degrees of temperature difference may never matter elsewhere in the product. In an LED display, however, those same design decisions can become a visible defect. Behold the power of the human eye. Over the years, I've reviewed hundreds of PCB layouts spanning everything from industrial controls and aerospace electronics to medical devices and high-speed computing systems. Every design presents its own unique challenges, but display electronics have always stood apart.
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