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"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."

Julia McCaffrey - NCAB Group

Suggested Items

Dan’s Biz Bookshelf: ‘Building a Story Brand 2.0’

09/15/2026 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Occasionally, a business book comes along that makes you stop and say, “Yes, this makes sense. Why are we making it so complicated?” Donald Miller’s "Building a Story Brand 2.0: Clarify Your Message So Customers Will Listen" is that kind of book. I have spent most of my career working with companies on sales, marketing, branding, positioning, and business development. One of the biggest problems I see is that companies have a very difficult time explaining what they do in a way that customers actually care about. They know their own company too well.

It’s Only Common Sense: Why Should They Take Your Call?

09/14/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Think about the customer receiving your sales call. She’s dealing with material shortages, changing laminate allocations, extended component lead times, tariff questions, unpredictable transportation costs, and management pressure to protect both delivery and margin. Then the phone rings, and a salesperson asks, “Do you have anything I can quote?” It’s time to rethink that relationship. Call customers because you have information that could help them make a better decision, not because you want an order. Instead of asking, “What can you give me?” you are saying, “Here is something you should know.” Now you are a resource, not an interruption.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

09/11/2026 | Marcy LaRont, I-Connect007
I feel compelled to start off by recognizing that today marks the 25th anniversary of the tragic activities that took place on 9/11/2001. Like so many of us, I will never forget exactly where I was and what I was doing when I heard that United flights 11 and 175 had struck the World Trade Center in NYC. That day, the world was forever changed, and the effects still reverberate. Today, I am taking a moment to remember the lives lost and the heroism and coming together that day brought about. 

Heller and SEHO Investing in Mexico

09/09/2026 | Nolan Johnson, SMT007 Magazine
Heller Industries is the leading provider of thermal systems in the electronics assembly and semiconductor industries, manufacturing a wide range of equipment, primarily for standard reflow applications in electronics assembly. The company has realized significant business growth in Mexico in recent years and is now preparing for SMTA Guadalajara. Paul Lancaster, vice president of sales and marketing, spoke about the Mexican market, growing a local support infrastructure, and partnering with SEHO.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

09/03/2026 | Michelle Te, I-Connect007
As a longtime journalist, I always find myself pulled in so many directions of curiosity. I’ve often felt like the saying, “A jack of all trades, master of none.” It seems to be the price I’ve paid as a writer and editor, delving into so many different corners of industry, community, and the human condition. But that’s also why I love this week’s collection of must-reads. From novel flexible circuits to modernizing IPC standards, a trade show in the burgeoning China Plus One region, Mexico’s manufacturing moment, and opportunities for workforce development, we’ve gone around the world and back again. We touch on so many aspects of the industry, and especially the opportunities and challenges of keeping up with change.
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