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Current IssueAdvancing the Advanced Materials Discussion
Moore’s Law is no more, and the advanced material solutions to grapple with this reality are surprising, stunning, and perhaps a bit daunting. Buckle up for a dive into advanced materials and a glimpse into the next chapters of electronics manufacturing.
Inventing the Future With SEL
Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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Real Time with... IPC APEX EXPO 2024: Electra's Passion for Inkjet Solder Mask Technology
May 15, 2024 | Real Time with...IPC APEX EXPOEstimated reading time: Less than a minute
Don Monn, national sales manager for Electra Polymers, discusses his transition to Electra and the benefits of inkjet solder mask technology. He emphasizes the significance of product passion and understanding customer issues. Don also outlines Electra's mission and expansion plans, and addresses the current state of the PCB market and the importance of education.
Click to watch the interview on our Real Time with... IPC APEX EXPO 2024 event site.
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"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
10/13/2025 | Dan Beaulieu -- Column: It's Only Common Sense“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.
It’s Only Common Sense: Pricing PCBs? It’s All in Their Heads
09/29/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s talk about pricing—not the math, the spreadsheets, or the cost-plus formula your finance guy loves—but the actual game: perception. If you’re trying to win jobs by being the lowest bidder, you’re not competing; you’re commoditizing yourself. Once you do that, good luck climbing back up the value ladder. You’re no longer a partner; you’re a line item on a spreadsheet.
Global Sourcing Spotlight: Finding the Balance Between Cost and Quality
09/24/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn global sourcing, pursuing lower costs often takes center stage. It’s the shiny lure that gets buyers to cast their lines into unfamiliar waters. But seasoned professionals know that in the long run, sourcing is less about price tags and more about value. The real magic—and margin—lies in finding the balance between cost and quality.
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
The Signal Integrity Issue: Design007 Magazine September 2025
09/09/2025 | I-Connect007 Editorial TeamAs the saying goes, “If you don’t have signal integrity problems now, you will eventually.” This month, our experts share a variety of design techniques that can help PCB designers and design engineers achieve signal integrity.