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It’s Only Common Sense: If You’re Not Differentiated, You’re Dead

10/13/2025 | Dan Beaulieu -- Column: It's Only Common Sense
“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.

It’s Only Common Sense: Pricing PCBs? It’s All in Their Heads

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Global Sourcing Spotlight: Finding the Balance Between Cost and Quality

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It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures

09/15/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time. 

The Signal Integrity Issue: Design007 Magazine September 2025

09/09/2025 | I-Connect007 Editorial Team
As the saying goes, “If you don’t have signal integrity problems now, you will eventually.” This month, our experts share a variety of design techniques that can help PCB designers and design engineers achieve signal integrity.
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