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"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."

Julia McCaffrey - NCAB Group

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It’s Only Common Sense: If You’re Not Differentiated, You’re Dead

10/13/2025 | Dan Beaulieu -- Column: It's Only Common Sense
“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.

It’s Only Common Sense: Pricing PCBs? It’s All in Their Heads

09/29/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let’s talk about pricing—not the math, the spreadsheets, or the cost-plus formula your finance guy loves—but the actual game: perception. If you’re trying to win jobs by being the lowest bidder, you’re not competing; you’re commoditizing yourself. Once you do that, good luck climbing back up the value ladder. You’re no longer a partner; you’re a line item on a spreadsheet.

Global Sourcing Spotlight: Finding the Balance Between Cost and Quality

09/24/2025 | Bob Duke -- Column: Global Sourcing Spotlight
In global sourcing, pursuing lower costs often takes center stage. It’s the shiny lure that gets buyers to cast their lines into unfamiliar waters. But seasoned professionals know that in the long run, sourcing is less about price tags and more about value. The real magic—and margin—lies in finding the balance between cost and quality.

It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures

09/15/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time. 

The Signal Integrity Issue: Design007 Magazine September 2025

09/09/2025 | I-Connect007 Editorial Team
As the saying goes, “If you don’t have signal integrity problems now, you will eventually.” This month, our experts share a variety of design techniques that can help PCB designers and design engineers achieve signal integrity.
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