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Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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Real Time with... IPC APEX EXPO 2024: Electra's Passion for Inkjet Solder Mask Technology
May 15, 2024 | Real Time with...IPC APEX EXPOEstimated reading time: Less than a minute
Don Monn, national sales manager for Electra Polymers, discusses his transition to Electra and the benefits of inkjet solder mask technology. He emphasizes the significance of product passion and understanding customer issues. Don also outlines Electra's mission and expansion plans, and addresses the current state of the PCB market and the importance of education.
Click to watch the interview on our Real Time with... IPC APEX EXPO 2024 event site.
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The Signal Integrity Issue: Design007 Magazine September 2025
09/09/2025 | I-Connect007 Editorial TeamAs the saying goes, “If you don’t have signal integrity problems now, you will eventually.” This month, our experts share a variety of design techniques that can help PCB designers and design engineers achieve signal integrity.
RTX BBN Technologies to Empower AI to Understand and Apply Regulatory 'Legalese'
09/01/2025 | RTXRTX BBN Technologies was recently awarded a contract by the Defense Advanced Research Projects Agency (DARPA) to support its Human-AI Communication for Deontic Reasoning Devops (CODORD) program. CODORD intends to bridge the gap between human regulations and policies and AI comprehension, enabling computers to interpret and apply regulations in a verifiable and explainable way.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
It’s Only Common Sense: 20 Lessons in 20 Years—A Career in Common Sense
08/25/2025 | Dan Beaulieu -- Column: It's Only Common SenseIt’s been 20 years and 1,000 columns since I published my first monthly edition called “It’s Only Common Sense” on Sept. 5, 2005. I had only written 10 columns when I realized I couldn’t be confined to once a month. I simply had too much to say. So, on July 31, 2006, I started writing once a week, and let me tell you, that’s a lot of Mondays spent thinking, listening, watching, and writing about this wild, brutal, and beautiful industry we call the printed circuit board business.
It’s Only Common Sense: Why Failure Is an Opportunity for Growth
08/18/2025 | Dan Beaulieu -- Column: It's Only Common SenseIt’s only common sense that failure, as painful as it may be, is one of the best teachers. Whether you’re running a business, managing a team, or navigating your personal journey, failure offers an unparalleled opportunity to learn, grow, and emerge stronger. If you’re not failing now and then, you’re likely not trying hard enough or pushing yourself out of your comfort zone. Here’s why failure is not just inevitable but also invaluable, and how to use it as a steppingstone to success.