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It’s Only Common Sense: Why Honesty is Your Best Sales Strategy

02/10/2025 | Dan Beaulieu -- Column: It's Only Common Sense
One of the biggest myths in sales is that you need to bend the truth to win customers. Over the years, I’ve seen countless companies try to sell the impossible, promise what they can’t deliver, and gloss over their mistakes. These tactics may get you a quick win, but they won’t keep customers coming back. If you want to build a sustainable, thriving business, honesty is the only policy.

It’s Only Common Sense: When Data Isn’t Enough, Trust Your Gut

02/03/2025 | Dan Beaulieu -- Column: It's Only Common Sense
We live in a world driven by data. Numbers, charts, algorithms, and analytics are the backbone of modern decision-making. Despite data’s crucial role, we often undervalue intuition, your gut instinct: that deep unquantifiable feeling that nudges you toward one choice over another when the numbers alone don’t provide clarity. Trusting your gut doesn’t mean abandoning data; it’s recognizing that decision-making is as much an art as a science. Let’s explore why intuition matters and how to balance data and instinct.

The Chemical Connection: Better Fabs Attract a Better Workforce

01/23/2025 | Don Ball -- Column: The Chemical Connection
Workforce problems are almost as great an issue in PCB manufacturing today as the product quality and reliability of the increasingly complex circuit boards now in demand. I believe they are directly related. A quality workforce makes it easier to produce a quality product. Unfortunately, as an industry, we have not done a good job of attracting quality young people for today’s production requirements.

It’s Only Common Sense: Making 2025 the Best Sales Year Ever

01/06/2025 | Dan Beaulieu -- Column: It's Only Common Sense
As we start another year, it’s time to reflect on where we’ve been and, more importantly, where we’re going. The world of sales is not for the faint of heart. It’s high stakes, high energy, and high-pressure situations. However, if you approach it with the right mindset and strategies, 2025 can be the year you shatter records, exceed your wildest expectations, and make a name for yourself.

Kimball Electronics Thailand Namlee School

12/26/2024 | Kimball Electronics
Kimball Electronics Thailand (KETL) has continued its commitment to supporting education and community development in Thailand.
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