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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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Remembering Michael Gasch: Europe's Foremost PCB Industry Expert
May 30, 2024 | EIPCEstimated reading time: 1 minute

EIPC released the following obituary notice on its website on May 29, 2024:
Mr. Michael Gasch died on May 24, 2024, at the age of 78 after a short, serious illness. Known and appreciated far beyond the European electronics industry, Mr. Gasch initially worked at DYNAMIT NOBEL AG from 1971 to 1988, including 11 years as sales manager for electrical melting products in Troisdorf and 6 years as managing director and regional representative for Southeast Asia at DYNAMIT NOBEL Singapore.
Back in Germany in 1988, he became export and marketing manager at Schweizer Electronic AG and gained his first insights into the electronics industry. He worked at Schweizer until 2003. During this time, he had already acquired extensive knowledge of the European circuit board and electronics industry and built up his first database. After retiring, he set up his own business as a specialist in market and company analyzes with Data4PCB.
Since then, he prepared statistics and analyzes for various associations such as IPC, VdL, VDMA, ZVEI as well as his own B2B statistics and the annual statistics for the European printed circuit board industry. In addition, he regularly published specialist articles on current industry topics in the specialist magazines relevant to the European electronics industry and was the author of the German-English-French “Printed Circuit Board Technology” dictionary. Mr. Gasch regularly presented his work eloquently, pointedly, and knowledgeably on a wide variety of occasions. His analyses, assessments and representations were and will certainly be used by many decision-makers as a basis for discussion and decision-making even after his death.
We got to know and appreciate him as a very committed, reliable, kind and always helpful industry expert and friend. We will always honor his memory. Our deep condolences go out to his family and all relatives.
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Rachael Temple - AlltematedSuggested Items
Considering the Future of Impending Copper Tariffs
07/30/2025 | I-Connect007 Editorial TeamThe Global Electronics Association is alerting industry members that a potential 50% tariff on copper could hit U.S. electronics manufacturers where it hurts.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
American Made Advocacy: A Growing Presence in Washington in Turbulent Times
07/29/2025 | Shane Whiteside -- Column: American Made AdvocacyLast month, PCBAA held its fourth annual meeting in Washington, D.C. It was our largest gathering to date and included speakers from the House and Senate, the Department of Commerce, and OEMs Lockheed Martin, RTX, and Northrop Grumman. We also spent a day on Capitol Hill educating lawmakers and their staff about the importance of a secure domestic microelectronics supply chain.
TSMC’s Dr. C.C. Wei and Dr. Mark Liu to Receive SIA’s Highest Honor
07/28/2025 | SIAThe Semiconductor Industry Association (SIA) announced Dr. C.C. Wei, TSMC’s Chairman and CEO, and Dr. Mark Liu, TSMC’s Former Chairman and Former President & Co-CEO, have been selected as the 2025 co-recipients of our industry’s highest honor, the Robert N. Noyce Award.
Beyond Recycling: Reshaping Sustainability in Electronics
07/24/2025 | Marcy LaRont, PCB007 MagazineEnvironmental sustainability, especially for carbon-intensive industries like electronics manufacturing, means businesses are often plagued with various reporting requirements that don’t necessarily address the root problem. To that end, SERI and the Global Electronics Association are teaming up to reshape sustainability in electronics.