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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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India Large Format Printer Market Grew 2.7% YoY in 1Q24
June 25, 2024 | IDCEstimated reading time: 1 minute
According to the IDC Worldwide Quarterly Industrial Printer Tracker, a total of 3,422 units of large format printers were shipped in the first quarter of 2024 for India, with an annual growth of 2.7% and a sequential quarterly growth of 10.2%. Products covered under Large Format are CAD and Graphics printers. During this period, CAD shipments declined for the first time post-pandemic by 8.7% YoY, whereas the Graphics market improved YoY by double-digit growth of 18.4%.
The Technical market witnessed impressive growth YOY post-pandemic as the government prioritized spending heavily on the infrastructural development of the country, showcasing stronger market and economy recovery in the last several quarters. However, the demand softened in 1Q24 due to the upcoming election in 2Q24. The election has impacted the government and businesses’ purchase decisions in 1Q24 as major end users have been delaying investment and machine purchases till 3Q24.
On the other hand, the growth in the Graphics market was heavily contributed by the strong recovery of MICE, retail, and the wedding industry. There is also a surge in printing volume for electoral media in India, as there are elections in 2Q24.
Looking deeper into the ink type, UV, this segment has recorded more than 100% growth YOY in 1Q24. The growth was contributed by the stronger demand for Chinese brands than traditional brands as more Chinese brands are penetrating the UV segment with improved functionality, better printing quality, more different substrates, and competitive pricing.
Outlook for 2024
“Although the CAD market faces YoY decline, we believe that the demand will recover in the short run as government and corporate spending will pick up again post-election. Moreover, the Graphics market in India will potentially witness UV becoming the better alternative to greener solution in the signage segment that will drive the demand and adoption on UV printers in India. ” says Shivani Priyadarshini, Research Analyst, IDC Asia Pacific.
IDC's Worldwide Quarterly Industrial Printer Tracker provides total market size and vendor share for five major market categories: large format, label and packaging, direct-to-garment, industrial textile, and direct to shape. In addition to units, shipment value, and average selling price (ASP), the Tracker also provides market results for each product category by ink type, media size, hardware class, or primary application across nine geographic regions and 90 countries.
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Rachael Temple - AlltematedSuggested Items
Dan’s Sales Guide: Proven Strategies That Still Work Better Than AI
07/30/2025 | Dan Beaulieu, D.B. Management GroupIndustry veteran Dan Beaulieu has compiled more than 80 of his favorite sales tips and suggestions to help you create your own sales and marketing playbook. “I’ve been in this business for over 40 years, and I’ve seen companies spend hundreds of thousands of dollars on equipment, expand factories, rebrand multiple times, and hire consultants until the parking lot is full,” Dan says.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
07/25/2025 | Marcy LaRont, I-Connect007In industry news this past week, I’m putting a focus on sustainability in electronics by highlighting my interview with Kelly Scanlon and Corey Dehmey, and Nolan Johnson’s Meet the Author podcast with Beth Turner of MacDermid Alpha Electronics Solutions. I also chose to spotlight the M&A activity and outlook in the U.S. market and regional market news in India and Mexico.
Accelerated Brand Expansion Reshapes Foldable Phone Market; Apple’s 2026 Entry May Ignite Industry Breakthrough
07/22/2025 | TrendForceTrendForce’s latest forecast estimates that shipments of foldable phones will reach 19.8 million units in 2025, maintaining a market penetration rate of around 1.6%, on par with 2024.
Punching Out: M&A North American PCB and EMS Deals for the First Half of 2025
07/23/2025 | Tom Kastner -- Column: Punching Out!As we entered 2025, the M&A deal world was prepared for a busy year in electronics, plus sentiment for the overall M&A market was bullish. We had “a deal guy” entering the White House, and he’d pledged to support U.S. manufacturing. All signals were green. However, to date, M&A deals this year are around the same as in the first half of 2024.