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Traditional electroless copper and electroless copper immersion gold have been primary PCB plating methods for decades. But alternative plating metals and processes have been introduced over the past few years as miniaturization and advanced packaging continue to develop.
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In this issue of PCB007 Magazine, we discuss technology roadmaps and what they mean for our businesses, providing context to the all-important question: What is my company’s technology roadmap?
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In this issue, we examine wet processes and how to obtain a better degree of control that allows usable data to guide our decisions and produce consistently higher-quality products.
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Are You Ready to Thrive? Keep an Open Mind
July 24, 2024 | I-Connect007 Editorial TeamEstimated reading time: 1 minute
Anaya Vardya joined American Standard Circuits in 2007, and his leadership strategy has focused on teamwork, technological advancement, and a strong marketing strategy. He leans on his extensive industry background and is inspired by former Intel CEO Andrew Grove, whose philosophy centered on proactive adaptability and emphasized thriving over mere survival.
Anaya champions a management style rooted in trust, empowerment, and change readiness, ensuring continuous growth and innovation in the competitive PCB manufacturing sector.
Anaya, what was your biggest challenge when you came to ASC, and how did you manage it?
The company was started in 1988, and I came in 2007. At that time, we had two facilities shipping about $10 million. The majority of the product was very basic technology. One of the two facilities also had RF capabilities. However, a majority of that business was in 4–5 volume part numbers. There was little or no marketing at that time, and most of the sales were made word-of-mouth. My role was to modernize the systems, update the technology, and grow the business. I had previously worked at several larger PCB facilities, such as IBM, UCI Continental Circuits, Merix, and Coretec, so I had developed a good experience base that helped me develop a clear vision of what American Standard Circuits could be.
We made a change early on: consolidating the two operations. This was an interesting experience since one was run like a mom-and-pop shop, and the other was an MIL-certified facility. Early on, we needed to navigate the clash of cultures.
We then worked on improving and growing our technology. Our first challenge was implementing flex and rigid-flex PCBs. Since then we have been continuously engaged in improving our technology offerings.
To read this entire conversation, which appeared in the July 2024 issue of PCB007 Magazine, click here.
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SMTAI Returns to Its Chicago Roots
10/28/2024 | Nolan Johnson, SMT007 MagazineSMTA International, the anchor conference and exhibition for SMTA, returned to the Stephens Convention Center in Rosemont, Illinois, Oct. 20–24. After a COVID hiatus, followed by two years of co-locating with the MDMA show in Minneapolis, SMTAI went back to its Chicagoland home turf. The 2024 installment of the SMTAI event included more than 110 exhibitors, co-location with The ASSEMBLY Show, over 100 technical papers in the conference, technical forums, social activities, and renewed enthusiasm in the attendants.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
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