The Right Approach: Get Ready for ISO 9001 Version 6
Dan’s Biz Bookshelf: ‘Still Broke: Walmart’s Remarkable Transformation'
Driving Innovation: Depth Routing Processes—Achieving Unparalleled Precision in Complex PCBs
Are You Ready to Thrive? Keep an Open Mind
July 24, 2024 | I-Connect007 Editorial TeamEstimated reading time: 1 minute
Anaya Vardya joined American Standard Circuits in 2007, and his leadership strategy has focused on teamwork, technological advancement, and a strong marketing strategy. He leans on his extensive industry background and is inspired by former Intel CEO Andrew Grove, whose philosophy centered on proactive adaptability and emphasized thriving over mere survival.
Anaya champions a management style rooted in trust, empowerment, and change readiness, ensuring continuous growth and innovation in the competitive PCB manufacturing sector.
Anaya, what was your biggest challenge when you came to ASC, and how did you manage it?
The company was started in 1988, and I came in 2007. At that time, we had two facilities shipping about $10 million. The majority of the product was very basic technology. One of the two facilities also had RF capabilities. However, a majority of that business was in 4–5 volume part numbers. There was little or no marketing at that time, and most of the sales were made word-of-mouth. My role was to modernize the systems, update the technology, and grow the business. I had previously worked at several larger PCB facilities, such as IBM, UCI Continental Circuits, Merix, and Coretec, so I had developed a good experience base that helped me develop a clear vision of what American Standard Circuits could be.
We made a change early on: consolidating the two operations. This was an interesting experience since one was run like a mom-and-pop shop, and the other was an MIL-certified facility. Early on, we needed to navigate the clash of cultures.
We then worked on improving and growing our technology. Our first challenge was implementing flex and rigid-flex PCBs. Since then we have been continuously engaged in improving our technology offerings.
To read this entire conversation, which appeared in the July 2024 issue of PCB007 Magazine, click here.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Machvision Leads Shift to Automated Inline Final Inspection, AOI in North America
09/10/2025 | Ralph Jacobo, all4-PCBSchweitzer Engineering Laboratories (SEL) chose Machvision inspection equipment due to its capabilities and versatility. Machvision of Taiwan offers circuit inspection, hole inspection and measurement, IC Substrate and HDI inspection, and final visual inspection solutions. The best fit for SEL was the 4.0Pro Circuit Inspection for inner and outer layers, and the AFI6 for final visual inspection of finished panels.
Dan Feinberg on Walt Custer: Remembering an Extraordinary Business Associate and Friend
09/09/2025 | Dan Feinberg, Technology Editor, I-Connect007The passing of Walt Custer marks the end of an era for all those who knew him and were helped and impressed by his presence, both personally and professionally. Walt's life was characterized by his unwavering commitment to the industry, his profound wisdom and willingness to share it, and his infectious enthusiasm for everything he did.
Building Electronics Excellence in India
09/08/2025 | Nolan Johnson, SMT007 MagazineFor over two decades, Dave Bergman has helped steer the Global Electronics Association’s work in India, from a single training course to a thriving regional operation with deep government and industry ties. In this interview, Dave explains how the group went from partnering with IPCA to opening its own office in 2010, creating India’s first domestic electronics manufacturing standard, and securing funding for dozens of Indian companies to attend U.S. trade shows.
Walt Custer: Making Data Interesting
09/03/2025 | Andy Shaughnessy, I-Connect007I just learned that IPC Hall of Famer Walt Custer has passed away at 81. I first met Walt about 20 years ago when I started covering the fabrication industry. Right away, he started telling me which companies to watch and which trends to follow. This was in the years following 9/11, and things were still pretty fluid.
The Chemical Connection: Experience and Wisdom Gained by Doing Business
09/03/2025 | Don Ball -- Column: The Chemical ConnectionA well-managed company learns to adjust its strategies and processes based on what it learns during challenging times. The experience gained from making (or losing) a difficult sale is invaluable in adapting new sales and manufacturing processes necessary to make that sale the next time, no matter how painful those new processes might be.