Dan’s Biz Bookshelf: ‘Elevate: Push Beyond Your Limits'
The Marketing Minute: The First Step to More Sales—Marketing
It’s Only Common Sense: Customer Service Is Sales in Disguise
Are You Ready to Thrive? Keep an Open Mind
July 24, 2024 | I-Connect007 Editorial TeamEstimated reading time: 1 minute
Anaya Vardya joined American Standard Circuits in 2007, and his leadership strategy has focused on teamwork, technological advancement, and a strong marketing strategy. He leans on his extensive industry background and is inspired by former Intel CEO Andrew Grove, whose philosophy centered on proactive adaptability and emphasized thriving over mere survival.
Anaya champions a management style rooted in trust, empowerment, and change readiness, ensuring continuous growth and innovation in the competitive PCB manufacturing sector.
Anaya, what was your biggest challenge when you came to ASC, and how did you manage it?
The company was started in 1988, and I came in 2007. At that time, we had two facilities shipping about $10 million. The majority of the product was very basic technology. One of the two facilities also had RF capabilities. However, a majority of that business was in 4–5 volume part numbers. There was little or no marketing at that time, and most of the sales were made word-of-mouth. My role was to modernize the systems, update the technology, and grow the business. I had previously worked at several larger PCB facilities, such as IBM, UCI Continental Circuits, Merix, and Coretec, so I had developed a good experience base that helped me develop a clear vision of what American Standard Circuits could be.
We made a change early on: consolidating the two operations. This was an interesting experience since one was run like a mom-and-pop shop, and the other was an MIL-certified facility. Early on, we needed to navigate the clash of cultures.
We then worked on improving and growing our technology. Our first challenge was implementing flex and rigid-flex PCBs. Since then we have been continuously engaged in improving our technology offerings.
To read this entire conversation, which appeared in the July 2024 issue of PCB007 Magazine, click here.
Share on:
Suggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
07/18/2025 | Nolan Johnson, I-Connect007It may be the middle of the summer, but the news doesn’t quit, and there’s plenty to talk about this week, whether you’re talking technical or on a global scale. When I have to choose six items instead of my regular five, you know it’s good. I start by highlighting my interview with Martyn Gaudion on his latest book, share some concerning tariff news, follow that up with some promising (and not-so-promising) investments, and feature a paper from last January’s inaugural Pan-European Design Conference.
Report: Broadcom Scraps $1 Billion Chip Investment in Spain
07/15/2025 | I-Connect007 Editorial TeamAmerican chipmaker Broadcom has pulled out of plans to invest in a microchip plant in Spain. According to a July 14 Reuters report, Europa Press, quoting anonymous sources, stated the action followed collapsed government talks but gave no further information.
IPC Hall of Fame Spotlight Series: Highlighting Lionel Fullwood
07/15/2025 | Dan Feinberg, I-Connect007Many IPC members who have contributed significantly to IPC and our industry have been awarded the IPC Raymond E. Pritchard Hall of Fame (HOF) Award. Though many early HOF members have passed away and are unknown to today’s IPC membership, their contributions still resonate. This special series on IPC Hall of Fame members provides a reminder of who was honored and why. As a bonus, for those who are still around, we get to find out what these talented individuals are up to today.
I-Connect007 Observes U.S. Independence Day Holiday
07/04/2025 | Nolan Johnson, I-Connect007Today marks the 248th anniversary of the signing of the American Declaration of Independence by the Continental Congress. Known widely in the U.S. as Independence Day or “The Fourth of July,” this day also commemorates the declaration by the Congress that the American colonies are free and independent states.
MRSI Systems, LLC Files Patent Infringement Lawsuit Against Suzhou LieQi in China
06/16/2025 | MRSI Systems, LLCMRSI Systems, LLC (a part of Mycronic Group), a global high-tech company that provides high precision production solution in electronics industry, filed a patent infringement lawsuit against Suzhou LieQi Intelligent Equipment Co., Ltd. (SZLQ) with Shenzhen Intermediate People’s Court for infringement of MRSI Systems’ patent related to die bonder (Case No. (2025) YUE03minchu No. 7154).