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Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’

12/12/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Published in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.

It’s Only Common Sense: Make the Investment Where It Really Counts

12/05/2024 | Dan Beaulieu -- Column: It's Only Common Sense
When I consider the real cost to manufacture a product, I think about the misguided and short-sighted decisions business owners and managers sometimes make in response to tough times. I’m amazed at how often I hear about PCB shop owners who complain about not having enough business, yet their solution isn’t to hire more salespeople or invest in marketing. Nope. Instead, they go out and buy a shiny new drill.

Laser Photonics Signs Definitive Agreement to Acquire Control Micro Systems

10/31/2024 | BUSINESS WIRE
Laser Photonics Corporation (LPC), a leading global developer of industrial laser systems for cleaning and other material processing applications, today announced it signed a definitive agreement to acquire Control Micro Systems, Inc. (CMS) through an asset purchase agreement (APA).

Catching Up With SDM’s Holland Jackson

10/15/2024 | Dan Beaulieu, D.B. Management Group
A few months ago, I received a call from Holland Jackson, founder and president of Sales Driven Marketing (SDM). To say it’s a whole new kind of sales company would be an understatement. This is a complete plug-and-play sales company that handles all aspects of the sale from SEO to lead generation to sales. I think you will be intrigued by this interview.

CEE PCB Appoints Johnny Gutierrez Regional Sales Manager

10/14/2024 | CEE PCB
Tom Yang, CEO of CEE PCB, has announced the appointment of industry veteran Johnny Gutierrez to the position of Regional Sales Manager for North America.
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