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Standard of Excellence: Building Trust with Customers—The Foundation of Excellent Service

01/29/2025 | Anaya Vardya -- Column: Standard of Excellence
Do we trust each other? Trust is the lifeblood of long-term customer relationships. We earn, nurture, and reinforce trust through every interaction and decision. Trust is the cornerstone of any business striving for excellence. In the PCB industry, where precision and reliability are paramount, building trust with customers is essential. Let’s explore how we can establish and maintain trust.

SMTA UHDI Symposium 2025, Part 2: State of the Art

01/29/2025 | Marcy LaRont, I-Connect007
A group of about 50 attended the second annual SMTA Ultra High Density Interconnect Symposium on Jan. 23, 2025. After a morning of technical presentations on challenges and solutions regarding UHDI technology, we gathered for a delicious Mexican buffet lunch and some networking before reconvening for an afternoon of more technical topics.

SMTA UHDI Symposium 2025, Part 1: Challenges and Solutions

01/28/2025 | Marcy LaRont, I-Connect007
SMTA hosted its second annual Ultra High Density Interconnect Symposium, a conference on cutting-edge PCB technology, on Jan. 23, 2025, at the Peoria Sports Complex in Arizona. A highly pro-business state with a special affection for the tech sector, Arizona is home to the biggest Intel semiconductor fab in the United States and the new TSMC chip fab. With an intimate group of approximately 50 attendees, the SMTA event offered a great forum for learning, interactive discussion, and networking.

EDA Tools and the Designer of the Future

01/28/2025 | Andy Shaughnessy, Design007 Magazine
We’re seeing new, young technologists moving into the PCB design and design engineering segment, and it’s just in time; many veteran designers are headed to retirement. At the same time, there have been various recent advances in EDA tools. What will the PCB designer’s job—and the designer’s software tools—look like in the next five years? Bob Potock, vice president of marketing for Zuken USA, weighs in on the PCB designers of tomorrow, and the EDA tools that will take them into an evermore complex future.

Fresh PCB Concepts: Tariffs and the Importance of a Diverse Supply Chain

01/28/2025 | Team NCAB -- Column: Fresh PCB Concepts
With the new Trump administration, we anticipate an increase in tariffs on products from China, including printed circuit boards (PCBs). The current U.S. tariffs on PCBs from China is 25%, with two-layer and four-layer boards excluded from the tariffs until May 31, 2025. I’ve recently received a lot of questions about tariffs, even from the engineering end. While we are uncertain what the future will hold, this situation illustrates why it’s important to have a diverse supply chain.
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