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"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"

Rachael Temple - Alltemated

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The Marketing Minute: Marketing With Layers

10/15/2025 | Brittany Martin -- Column: The Marketing Minute
Marketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.

Taking Control of PCB Verification One Step at a Time

10/09/2025 | Kirk Fabbri, Siemens EDA
Today’s designs are as complex as ever, and engineers face tough decisions every day. Simulation and verification teams are confronted with a three-fold challenge: understanding the underlying theory, mastering the tools, and applying best practices.Engineers need to navigate a vast and ever-changing cast of design and simulation tools, often with overlapping functionality.

Happy’s Tech Talk #43: Engineering Statistics Training With Free Software

10/06/2025 | Happy Holden -- Column: Happy’s Tech Talk
In over 50 years as a PCB process engineer, the one skill I acquired in college that has been most beneficial is engineering statistics. Basic statistics was part of my engineering fundamentals classes, but I petitioned the dean to let me take the engineering statistics graduate course because I was creating a senior thesis for my honors focus and needed more training on Design of Experiments (DOE).

Connect the Dots: Evolution of PCB Manufacturing—Lamination

10/02/2025 | Matt Stevenson -- Column: Connect the Dots
When I wrote The Printed Circuit Designer's Guide to...™ Designing for Reality, it was not a one-and-done effort. Technology is advancing rapidly. Designing for the reality of PCB manufacturing will continue to evolve. That’s why I encourage designers to stay on top of the tools and processes used during production, to ensure their designs capitalize on the capabilities of their manufacturing partner.

Empower Sets New Benchmark with 20x Faster Response and Breakthrough Sustainability Demonstrated at OCP Global Summit 2025

09/25/2025 | Empower Semiconductor
Empower Semiconductor, the world leader in powering AI-class processors, announced that its Crescendo chipset, an artificial intelligence (AI) and high-performance computing (HPC) processor true vertical power delivery platform, is available now for final sampling, with mass production slated for late 2025.
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