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While Fareed Zakaria’s "In Defense of a Liberal Education" isn’t technically a business book, it’s nevertheless one that any business leader developing a workforce should read. A powerful, thought-provoking treatise on why the liberal arts are crucial, "Liberal Education" challenges the growing emphasis on STEM (science, technology, engineering, and math) education at the expense of broader intellectual pursuits. 

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Defense Speak Interpreted: JADC2—Why It’s More Relevant Than Ever in Drone Warfare

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Marcy’s Musings: From Pitch to PO—The Sales Stack

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It is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.

July 2025 PCB007 Magazine: Sales—From Pitch to PO

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Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.
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