Driving Innovation: Direct Imaging vs. Conventional Exposure
It’s Only Common Sense: Selling to Today's Generation of Buyers
Dan’s Biz Bookshelf: ‘Believe in Better'
IDC Predicts: AI Spending to Exceed $30 Billion by 2027 for Personalized Customer Experiences
January 28, 2025 | IDCEstimated reading time: 1 minute
The recent IDC report, IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions – APeJ Implications, predicts that In 2027, companies will spend more than US$30 billion on AI-related infrastructure, platforms, software, and services to support their ability to compete on highly personalized customer experiences.
As businesses increasingly adopt AI to enhance personalized customer experiences, marketing leaders face growing pressure to adapt their strategies and leverage AI effectively.
“Marketing leaders must remember that technology itself is not a differentiator but an enabler of differentiations. To stand out, they should focus on creating value-based narratives that build authentic connections with customers. They need to work closely with IT, data and digital teams to name a few, to establish the necessary AI-infused marketing infrastructure and tools to access accurate customer data profiles in real time and deploy faster, more targeted and effective campaigns,” Abhishek Kumar, Associate Research Director, head of AP enterprise applications and CX, IDC Asia/Pacific.
The following are some of the most urgent business and technology trends that marketing leaders must pay attention to in order to stay resilient against evolving market conditions and differentiate themselves by demonstrating their competitive advantage.
Automated Journey: By 2027, 45% of traditional B2B lead and demand generation efforts will transition to automated sensing, personalized engagements, and content creation, fast-pathing customers to transactional commerce.
Search Becoming a Dialogue: By 2026, 45% of individuals will search for information and engage in dialogue with brands via GenAI, forcing marketers to build and optimize for humanized digital AI as the primary customer interface.
AI Gig Agencies: By 2029, traditional agencies will reduce staff by 40%, migrating execution to limited, AI-enabled contractors and focusing their remaining resources on advanced data governance, AI services, and strategies.
Marketing’s New Hire – AI: By 2028, one out of five marketing roles or functions will be held by an AI worker, shifting human expertise to driving strategy, creativity, ethics, and managing a blended human and AI workforce.
Share on:
Suggested Items
The Marketing Minute: Wired for Trust
05/21/2025 | Brittany Martin -- Column: The Marketing MinuteWhen it comes to marketing, people aren’t looking for a sales pitch. They want useful insights from someone they trust. That’s where ethos, or credibility, plays a key role. In classic rhetoric, ethos is all about credibility, or how much trust and authority you bring to the table. In modern marketing, it’s still the secret sauce. The best part? You don’t have to be a celebrity or a Fortune 500 brand to earn it.
Connection Wins Intel Partner of the Year Award for AI PC
05/16/2025 | BUSINESS WIREConnection, a leading information technology solutions provider to business, government, healthcare, and education markets, is pleased to announce that it has received Intel’s 2025 Partner of the Year award for AI PC. Connection earned this distinction for demonstrating exceptional technology innovation and collaboration in developing solutions and marketing strategies.
Creative Electron Strengthens Leadership Team with Strategic Appointments in Marketing and SMT Business Unit
05/08/2025 | Creative ElectronCreative Electron, the largest U.S. manufacturer of X-ray inspection systems for the electronics industry, is proud to announce the addition of two seasoned leaders to its executive team: Wagner Lima as Marketing Director and Giancarlo De La Garza as SMT Business Unit Director.
Dan’s Biz Bookshelf: ‘Growth Hacker Marketing’
05/08/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfSometimes, a book comes along that challenges everything you thought you knew about your profession. For those in marketing, PR, or advertising, Ryan Holiday’s "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" is that book. It’s a powerful manifesto for a new era of marketing.
Alternative Manufacturing Inc. (AMI) Appoints Gregory Picard New Business Development Manager
05/01/2025 | Alternative Manufacturing, Inc.Alternative Manufacturing Inc. (AMI) is pleased to announce the appointment of Mr. Gregory Picard as our new Business Development Manager. Picard brings a wealth of experience in Sales and Business Development, having worked with some of the most prominent names in the industry.