Global PCB Connections: Rigid-flex and Flexible PCBs—The Backbone of Modern Electronics
Flexible Thinking: The Key to a Successful Flex Circuit Design Transfer
Happy’s Tech Talk #29: Bend-to-Install Semi-flex FR-4
China’s Smartphone Market Rebounds with 5.6% Growth in 2024, Fueled by vivo and Huawei
January 30, 2025 | IDCEstimated reading time: 1 minute
According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China's smartphone market shipped 76.4 million units in 4Q24, a 3.9% year-on-year (YoY) increase. This growth was driven by new product launches and government subsidies initiated in some provinces and cities. For the full year 2024, the Chinese market shipped 286.2 million units, a 5.6% YoY growth, marking a recovery after two years of decline thanks to pent-up demand and innovations like GenAI.
“The recovery is a boon to the smartphone industry, but not all OEMs have benefited from the growth as consumers are becoming more selective,” said Will Wong, senior research manager for Client Devices at IDC Asia/Pacific. “This implies a value-seeking trend that is prevalent not only in China but also globally. Market players need to adapt to this shift in consumer behavior if they want to continue to capitalize on the recovery.”
- vivo led the Chinese market in 2024, driven by its user-centric approach across all price segments as well as the focus on both hardware and software development.
- Huawei made a strong comeback, securing second place for the full year 2024 with over 50% shipment growth, supported by improvement in the supply chain capability.
- Apple achieved the number 1 spot for the quarter, however it saw its market share and shipments shrink in 2024 due to increased competition in the market and uncertainty around launch of Apple Intelligence in China.
- Honor remained a top five OEM amid the intense competition. The vendor focused on product differentiation and innovation while achieving overseas growth.
- OPPO rebounded with shipment growth in 4Q24, driven by increased investment in mid- to high-end products and the success of its Find X8 series.
“The market recovery is expected to be supported by government subsidies in 2025,” said Arthur Guo, senior research analyst in Client System Research for IDC China. “This presents an opportunity for market players to adapt their strategies by leveraging these government’s initiatives.”
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Polar Instruments Announces Additive Transmission Line Support for Si9000e
08/20/2025 | Polar InstrumentsTransmission lines embedded into the PCB surface are a feature of UHDI constructions. The 2025 fall release of Polar's Si9000e PCB impedance & insertion loss transmission line field solver incorporates eight new single ended, differential and coplanar transmission line structures.
Axxon-Mycronic Brings High-Performance Conformal Coating to productronica India 2025
08/20/2025 | Axxon-MycronicAxxon-Mycronic, a leading, global supplier of innovative and production-ready, dispensing and conformal coating systems, is pleased to announce its participation in productronica India 2025, taking place September 17–19 at the Bangalore International Exhibition Centre (BIEC).
The Marketing Minute: Staying Positive When the Market Isn’t
08/20/2025 | Brittany Martin -- Column: The Marketing MinuteIn today’s volatile electronics market, buffeted by tariffs, supply-chain shifts, and squeezed margins, it’s tempting to tighten belts and cut your marketing budget. But history shows us that the quietest brands get forgotten fastest. Staying visible is not a luxury; it’s a competitive advantage.
Eltek Ltd. Reports Strong Second-Quarter 2025 Results
08/14/2025 | PR NewswireEltek Ltd., a global manufacturer and supplier of technologically advanced solutions in the field of printed circuit boards (PCBs), today announced its financial results for the quarter ended June 30, 2025.
20 Years of Center Nanoelectronic Technologies (CNT) – Backbone of German Semiconductor Research Celebrates Anniversary
08/14/2025 | Fraunhofer IPMSThe Center Nanoelectronic Technologies (CNT) of the Fraunhofer Institute for Photonic Microsystems (IPMS) is celebrating its 20th anniversary this year. Since its founding in 2005, it has developed into a pillar of applied semiconductor research in Germany and Europe. With its unique research cleanroom and equipment adhering to the 300-mm wafer industry standard, CNT is unparalleled in Germany and serves as a central innovation driver for the microelectronics industry.