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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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American Standard Circuits Names Lance Riley Director of Strategic Programs
February 10, 2025 | American Standard CircuitsEstimated reading time: Less than a minute
Anaya Vardya, president and CEO of American Standard Circuits and ASC Sunstone Circuits has announced the appointment of industry veteran Lance Riley to the position of Director of Strategic Programs. In his new role, Riley will focus on working with salespeople and customers supporting their technology needs.
Mr. Vardya said when making this announcement, “Now that we are doing so much cutting edge technology work including Ultra HDI, Liquid Crystal Polymer, and a plethora of high tech materials, we are pleased to welcome someone with Lance’s know-how and experience to help us. For the past 20 years, since his days at Unicircuit, Lance has been steadily involved in the high end of PCB technology. He is a perfect addition to the American Standard/ASC Sunstone team.”
Added Mr. Riley,“I have been observing and admiring the work that the American Standard Circuits team has been doing for a number of years now, so it was certainly a no-brainer when they asked me to join their me. I am pleased and honored to be part of this team.”
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07/25/2025 | KYZEN'KYZEN, the global leader in innovative environmentally responsible cleaning chemistries, is proud to announce the promotion of R. Erik Miller to Chief Operating Officer (COO).
Blackwell to Account for Over 80% of NVIDIA’s High-End GPU Shipments in 2025: Liquid Cooling Adoption Continues to Rise
07/24/2025 | TrendForceTrendForce’s latest investigations find that the overall server market has recently stabilized, with ODMs concentrating efforts on AI server development.
China’s Rare Earth Exports to the US Surge 660% following Trade Agreement
07/23/2025 | I-Connect007 Editorial TeamRare earth element exports from China to the U.S. rose by 660% monthly, according to information released by Beijing’s General Administration of Customs, MSN reported.
The Chemical Connection: Sales Organization from a Capital Equipment Perspective
07/22/2025 | Don Ball -- Column: The Chemical ConnectionThe sales organization for a capital equipment supplier to the PCB industry tends to differ slightly from a supplier that manufactures and sells circuit boards to their customers. After all, our sales depend on the printed circuit board manufacturer’s sales. If business falls off, you tend to delay or reconsider the need for new or upgraded capital equipment, and then our sales fall off. If your sales go up and you need to increase capacity or replace old equipment, our sales also trend upwards.
Bell to Build X-Plane for Phase 2 of DARPA Speed and Runway Independent Technologies (SPRINT) X-Plane Program
07/09/2025 | Bell Textron Inc.Bell Textron Inc., a Textron Inc. company, has been down-selected for Phase 2 of Defense Advanced Research Projects Agency (DARPA) Speed and Runway Independent Technologies (SPRINT) X-Plane program with the objective to complete design, construction, ground testing and certification of an X-plane demonstrator.