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EIPC Winter Conference 2026 Review: The Keynote Sessions

02/11/2026 | Pete Starkey, I-Connect007
Aix-en-Provence (pronounced “ex-ahn-pro-vonse”), a historic city and commune in the south of France, about 20 miles north of Marseille, was the pleasant venue for EIPC’s Winter Conference in early February. Industry delegates from 11 European countries, as well as from the U.S. and China, gathered at the Renaissance Hotel for a two-day programme, “Driving the Future: Innovation, Energy, and Sustainability in PCB Technology.” An added attraction was a privileged visit to the ITER fusion power project at the Cadarache research and development centre.

Survey Says: Avnet's Insights Into How Engineers Are Adopting AI

02/09/2026 | Nolan Johnson, I-Connect007
Avnet regularly surveys engineers to learn what they’re thinking. That sort of information is quite important to Alex Iuorio, vice president of supplier development at Avnet. In this interview, Alex talks about what he’s learned from the most recent survey and its implications to the supply market in 2026 and beyond. No surprise, AI plays a remarkably large role in all the current trends.

The Marketing Minute: Blink and You'll Miss It … and Other Problems With One-shot Marketing

02/11/2026 | Brittany Martin -- Column: The Marketing Minute
One ad. One social post. One podcast episode. One interview. For some companies, marketing means picking one of these, doing it once, and calling it done. The problem is that this approach no longer reflects how audiences actually consume information, especially in technical industries. Attention spans are short, feeds move fast, and newsletters stack up. It’s a universal truth in advertising and marketing that seeing something once is rarely enough to register, let alone remember. Yet marketing efforts are still often treated as if one appearance should do the job.

It’s Only Common Sense: Control Your Market With Your Actions

02/09/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Most companies don’t want to admit that their low sales mean their stories got stale. They’ll blame the economy, their competitors, the election cycle, or “industry headwinds,” when what really happened is much simpler: They stopped saying anything worth hearing. Customers stopped noticing because most companies sound exactly the same. You could have the most advanced product in your category, but if you describe it like everyone else, you’ve already lost. Nobody buys “high quality,” “fast turnaround,” or “excellent service” anymore. Those slogans are expected table stakes, not selling points.

Meta Ray-Ban Component Orders Revised Up Twice, Boosting 2026 AR Glasses Shipments

01/30/2026 | TrendForce
TrendForce’s recent research on the near-eye display industry indicates that the growing convergence of AI and wearable devices has resulted in stronger-than-anticipated market response for Meta Ray-Ban Display Glasses.
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