-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueIn Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
The Essential Guide to Surface Finishes
We go back to basics this month with a recount of a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. We compare and contrast surface finishes by type and application, take a hard look at the many iterations of gold plating, and address palladium as a surface finish.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
Audrey McGuckin to Keynote and Lead Interactive Workshop at EMS Leadership Day
February 28, 2025 | Philip Stoten, Scoop CommunicationsEstimated reading time: 2 minutes

Industry veteran and talent guru Audrey McGuckin is set to deliver both a keynote address and workshop at the upcoming APEX EMS Leadership Day, focusing on the critical connection between talent strategy and business objectives. The session, scheduled for the Monday before the expo opens, promises to bring McGuckin's practical, hands-on-sleeves-up approach to solving one of the industry's most pressing challenges.
McGuckin's methodology stands out for its emphasis on starting with business strategy rather than talent considerations. "If anybody wants to talk about their talent strategy, I'm often gently closing them down," she explains, preferring instead to begin with fundamental questions about revenue goals, market penetration plans, and cultural objectives. This approach forms the foundation of her "If this, then that" framework, which helps organizations connect their business ambitions directly to their talent needs.
The session will introduce participants to McGuckin's "Six Bs" formula, which includes critical elements like "binding" (identifying and retaining critical talent), borrowing (outsourcing for specific needs) and "buying" (strategic recruitment). This systematic approach helps organizations answer key questions such as: Who are the team members that would severely impact the business if lost? How should companies approach talent acquisition when entering new markets?
Despite the competitive nature of the EMS industry, McGuckin plans to create an environment of "psychological safety" during the workshop portions. Participants will work in small groups, sharing challenges and collaborating on solutions. "Let's coalesce together and see how we can do that," McGuckin suggests, acknowledging the shared challenges facing all industry players.
The session's structure reflects McGuckin's belief in combining external expertise with peer learning. While she will provide professional guidance, she emphasizes that "largely the answers are in the room." This collaborative approach allows participants to benefit from both expert insight and industry peer experience.
The timing of this session is particularly relevant given the current manufacturing landscape in the US. With discussions of a manufacturing renaissance driven by government strategy and incentives, the need for effective talent strategy has never been more critical. McGuckin's session will address how companies can approach these opportunities while managing the practical challenges of talent acquisition and development.
Drawing from her extensive experience, including 25 years at Jabil, McGuckin brings a unique perspective on the intersection of business strategy and talent management in the EMS industry. Her approach emphasizes the importance of long-term thinking in talent development, even in an industry known for its focus on quarterly results.
The session promises to provide EMS leaders with practical tools and frameworks they can implement in their organizations, while also fostering a collaborative environment for industry leaders to address shared challenges. By combining strategic insight with practical application, McGuckin's session aims to help participants develop more effective approaches to aligning their talent strategies with their business objectives.
If you haven’t signed up for the EMS Leadership Summit you can still register at https://www.ipcapexexpo.org/event-info/ipc-ems-leadership-summit.
Suggested Items
UNIST, SK On Strengthen Collaboration to Cultivate Battery Talent and Enhance R&D Capabilities
05/28/2025 | UNISTUNIST announced its plans to deepen collaboration with SK On to foster talent in the battery industry. This strategic partnership aims to attract outstanding researchers, broaden the foundation of research and development, and secure future competitive advantages.
GlobalFoundries Partners with A*STAR to Accelerate Advanced Packaging Innovation
05/22/2025 | GlobalFoundriesGlobalFoundries (GF) announced plans to expand its capabilities in advanced packaging through a new Memorandum of Understanding (MOU) signed with the Agency for Science, Technology and Research (A*STAR), Singapore’s lead public sector research and development (R&D) agency.
Incap Celebrates 40 Years with a Focus on Future Talent and Community Impact
05/19/2025 | IncapIncap Corporation, a global Electronics Manufacturing Services (EMS) provider and one of the top EMS companies in Europe, celebrates its 40th anniversary in 2025 by strengthening its commitment to community engagement and youth development in the regions where it operates.
Renesas Partners with Indian Government to Drive Innovation
05/14/2025 | RenesasRenesas Electronics Corporation, a premier supplier of advanced semiconductor solutions, today announced its partnership with the Ministry of Electronics & Information Technology (MeitY), Government of India, to support local startups and academic institutions in the field of VLSI and embedded semiconductor systems.
Beyond the Board: Empowering the Next Generation of Tech Innovators in Electronics
05/13/2025 | Jesse Vaughan -- Column: Beyond the BoardThe electronics industry is at the heart of technological progress, driving innovative advancements that shape our world. Yet, despite the sector's rapid evolution, it faces a looming challenge: attracting and retaining young talent. With an aging workforce and an increasing demand for skilled professionals, the industry must find ways to inspire the next generation of innovators.